Garima Gupta
Advertising, New York New York United States
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Brief Summary
I am a qualified graphic designer with over 6 years of work experience in design and design management.

The passion for being able to craft something innovative and sustainable through my creativity and my vast experience in Design Management make me an ‘all purpose – go to’ person for complete, dynamic, well organized and long lasting solutions.

I believe in providing and managing quality, innovative and consistent design outcomes, across and within different design media, with this in mind not only have I designed logos, business cards, posters, brochures, print ads, signage, and billboards for various clients but have also had successful experience in setting up and managing print design departments at small to medium sized firms.

I am a reliable and hard working person, who can work well in a collaborative team environment or individually. I work well with clients and consider myself a strong communicator, presenter and listener. I can conceptualize, plan and execute projects within the given deadline.

I wish to share, learn and grow my creativity and experience and benefit my employer the best I can.

Professional Experience
• Proven capability to conceptualize, plan and execute design/digital projects to build and strengthen Identity and Branding of my clients
• Managed multiple accounts from a variety of industries such as Fashion Houses, Food & Entertainment, Production Houses, Shipping & Freight, Consulting/Professional services, Automotive Dealers, Real Estate Agents, and Media House
• Worked directly with the C-Suite of Executives of small to medium sized enterprises
• Launched and led the print media department at a startup and a development firm
• Organized and managed various promotional events attended by over 200 people per event

Gilda’s Club of Westchester White Plains, NY
Freelance Creative Consultant September 2011 – March 2012, October 2012
Company Profile: Gilda's Club is a non-for-profit organization that offers support (networking groups, lectures, workshops and social events) to all people suffering from Cancer
Worked directly with the CEO on revamping the branding of the yearly fundraising campaign
• Conceptualized and designed the Corporate Docket (folder and company brochure)
• Designed and created the “appeal card” that is the primary material utilized for the annual fundraising campaign
• Advised on the aesthetic appeal (look /layout) and ease-of-use for their website

Art of Living Foundation New York, NY
Freelance Project/Event Manager February 2011 – April 2011
Company Profile: The Art of Living Foundation is a not-for-profit organization with operations in 152 countries that is engaged in stress-management, educational and humanitarian initiatives.
Active Volunteer in one of the largest Meditation event held at Lincoln Center, NY for over 1800 people
• Designed a digital media strategy and led the marketing efforts on social media
• Formed associations with various fitness studios and wellness oriented organizations
• Solicited sponsorship for the event that led to over $ 20,000 being raised
• Managed artworks and print production for the event
• Scheduled and managed various promotional events such as yoga flash mobs at Times Square and Madison Square Garden (New York City)

Busylilies Design Mumbai, India
Founder and Chief Executive October 2009 – May 2010
Company Profile: Design firm that specialized in creating a wide variety of personalized items
• Identified a market need and positioned my organization to serve the niche
• Promoted the organization at various exhibitions across India
• Established alliances with leading wedding planers and event managers to serve as their exclusive creative partners
• Led the sourcing effort that entailed identifying and working with multiple vendors (across the country)

D. S. Mittle & Sons Mumbai, India
Project Consultant July 2009 – September 2009
Company Profile: Advertising agents for Railway, Radio, Television & Outdoor media
• Setup the creative department of the newly launched Newspaper Ad Business
• Formed and structured the design team
• Established the Marketing strategy for Promotion of the new business
• Generated leads and managed client relations

Linklabs Technology Solutions Pvt Ltd Mumbai, India
Design Project Director April 2007 – May 2009
Company Profile: A medium size design and development firm
Conceptualized and started the Print/Offline Media section; led the Marketing and Production functions. Main accomplishments were:
• Identified and developed the client base for the print media business; solicited new clients and leveraged current relations to win business
• Formed and managed a team of 6 full time designers
• Carried out complete Vendor Management from Pre to Post Production
• Gradually increased our service offerings to include end-to-end graphic design solutions. Projects delivered were:
o Corporate look for a fashion house in Mumbai, that would be used across all media, including brand identity, press kits, packaging, in store and out of store promotions
o Managed various digital projects like a Numerology Portal, a Real Estate Website, Micro – websites for various DJ events.
o Managed the visual identity project (online and print) for Talaash, a national college festival that is attended by over 20,000 students, including their online Stock Exchange game which was played live during the event by students from different parts of India

DS1 – Design Studio 1 Mumbai, India
Head of Client Service September 2004 – December 2006
Company Profile: Graphic Design firm with specialization in Print and Web
Responsibilities included:
• Served as the liaison between the client and the team of designers and various service providers
• Served about 20 small to medium size clients ranging from Production Houses, Ad Agencies, to Hospitality Industry and Numerologists
• Managed a team of 5 designers to deliver functional design solutions; budgeted and planned for resources across multiple projects and consistently delivered projects on time
• Client Representative for projects like:
o Branding for a hospitality firm that encompassed logos, menus, and promotional material for all of their 7 restaurants and clubs
o Visual look and feel for an upcoming production house

La Mode Multimedia Pvt. Ltd. Mumbai, India
Marketing Executive May 2003 – November 2003
Company Profile: Fashion & Lifestyle Magazine – La Mode International
• Managed advertising sales, cross-promotions, with leading international and national brands of fashion and lifestyle, befitting the magazine profile
• Carried out all other promotional activities that helped in the brand building
• Handled Media promotions across local Media like Radio, Newspaper and other Magazines
• Participated in various fashion & lifestyle shows to promote the Magazine
• Built a network amongst the related people
• Took care of complete pre and post production of the magazine
• Looked after the general working and administration of the magazine

University of Huddersfield UK Mumbai, India Campus
BA Degree with specialization in Advertising, Honors May 2004

Cambrian College of Applied Arts & technology - Canada Mumbai, India Campus
Diploma in Visual & Creative Arts - Graphic Design May 2003

Government of Institute of Printing technology Mumbai, India
Certificate course of Graphic Production Fundamentals (Printing Techniques) March 2002

Adobe CS5 (Illustrator, Photoshop, Indesign, Dreamweaver), HTML & CSS, CorelDraw X4 and Microsoft Office



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