Professional Experience
Profile
I am a passionate creative who can’t stop thinking about new and exciting ideas. I have lead new campaigns for all kinds of clients- consumer and professional, large and small. From simple banners to elaborate websites, I never stop researching for new ways to take creativity to the next level. As a leader I enjoy working in the trenches and inspiring my team to work harder than they ever thought they could. I bring the same expertise to building strong client relationships built on trust and communication.
Experience
2012 Currently available for freelance work
ACD Art, Publicis
New York City April 2012 to June 2012
Account: CITI
Worked on the following CITI Cards campaigns: product distinction for THANKYOU Card; participated on THANKYOU Card's 'Pooling Points' social media strategy, as well as the Londonize Campaign's Facebook presence.
ACD Art, McGarryBowen
New York City January 2012 to April 2012
Account: United Airlines
Worked on the launch of the new campaign for United Airlines and new pitches for 7up. Managed and helped to elevate the design and generate new ideas to be used in all social media channels.
VP Interactive ACD, Chemistry Group WPP/Grey Healthcare Group
New York City June 2009 to January 2012
Accounts: J&J Professionals, Novartis, Boehringer Ingelheim, Bayer
Creating and conceptualizing several projects and campaigns for Johnson & Johnson, implementing social media applications for the brand, facilitating the integration between print and interactive groups, managing the interactive team by providing inspiration and direction, working closely with account team on budget and allocations.
Sr Interactive AD, MRM worldwide/McCann Erickson
New York City February 2008 to April 2009
Accounts: Intel
Created concepts, art directed and designed for Intel, helping to take the account to the next level of design working for the enterprise and business areas, launched several sites, managed projects from start to finish, directed designers and worked across all media. Played a substantial role in new business pitches, including: Walmart, Johnny Walker and Bulleit Bourbon.
Sr Interactive AD, Ogilvy & Mather
New York City June 2007 to January 2008
Accounts: Cisco, Kodak
Participated in several pitches and oversaw projects from initial brief to final delivery. Lead team for clients such as Cisco, Kodak, and Botox Cosmetic, conceiving concepts and designing OLA and websites as well.
Sr Interactive AD, Tribal DDB
New York City January 2006 to May 2007
Accounts: Jose Cuervo tequila
Worked on the Jose Cuervo account, managed the concept and art direction of mostly all the OLA material and websites along with a team of designers, took care of the design, art direction, and photography for the Cuervoton website for which I was awarded Honorable Mention as Designer for the One Show.
Art Director, Loft Magazine
Miami Beach FL June 2003 to March 2005
Played a substantial role in the art direction of 5 magazines for LOFT magazine, a lifestyle publication targeting males (ages 35 to 50), took charge of a wide range of responsibilities from managing a team of designers, photo retouchers, photographers and producers, conceptualized and created photoshoots and editorials.
Art Director/Designer, Seed Advertising
Miami FL March 2000 to April 2003
Designed media material for Sony Latin banners, P.O.V, catalogs, letterheads and also managed art direction for different projects and photo shoots. Helped to expand the agency into the interactive business, conceptualized, designed and created a portal website for MTV Latin and another for Sony Batteries.
Freelance Experience
ACD Art, Digitas
New York City April 2008 to June 2008
Account: Samsung
Created concepts, art directed and designed for Samsung, launched sites, managed projects from start to finish, directed designers and worked across all media.
Interactive Art Director, Renegade Marketing
New York City July 2006 to September 2006
Account: Panasonic, Car and Driver
Art directed, designed and illustrated for the Panasonic account, created a website called “What’s Lurking in your Bathroom” for their ventilation product which included many 3D images and compositing. Devised concepts, designed and produced another website for Car and Driver.
Graphic Designer, WDDG
New York City February 2006
Account: Altoids
Designed collateral online advertising for the Altoids account.
Art Director, Maxim Magazine
New York City December 2005
Designed editorial for their World Cup edition 2006.
Art Director, Hanft and Raboy
New York City July 2005 to December 2005
Involved in conceptual and creative executions for traditional and digital ad campaigns for clients such as Export A cigarettes, Tekelec Technologies, and Match.com. Participated in pitches for Chemistry.com, Virgin Mobile, and ASK.com.
Designer and Illustrator, MTV Latin and Nickelodeon
Miami Beach, FL April 2000 to 2003
Aided in the exploration for a new cartoon show by creating illustrations, as well as assisted with some online experiences.
Education
The Design Institute of Caracas, Caracas, Venezuela — Bachelor’s Degree, 1997
Skills
In depth understanding of the entire design process from initial brief to final delivery.
Knowledge of design and usability limitations for the internet and screen.
Complete understanding of social media application and functionality.
A full awareness of interface and navigational design, color and typography with attention to detail and quick creative thinking.
Vast experience designing in various multimedia formats: websites/microsites, e-mail campaigns, rich media units, banner ads and motion design.
Proven experience in team and project management, inspiring creative teams, art & creative direction and client communication and presentation.
