Eric Boscia
Art Direction, United Kingdom
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Contact details
Tel: 44 07446841470
Brief Summary
I am an Integrated Senior Art Director + Designer from NYC, now living and working in London. I have 18+ years at global agencies JWT, Saatchi, FCB, Grey, Havas and Arnold in NYC, London, Seattle and Boston, as well as many smaller ones.

My experience ranges in everything from packaged goods to pro-bono, and retail to healthcare. And I work across channels as varied as broadcast, print, digital (websites, banners, emails, social), shopper/retail, experiential, branding, direct mail, collateral, healthcare, and not-for-profit. Not to mention numerous new business pitches for just about every kind of client or product.

I just finished my MA in Photography from Cass Faculty of Art in London. I received my BS in Mass Communications/Advertising from Boston University. Also studied Fine Art at New York University and Cooper Union.

Have Dual Citizenship (USA and Italy). So I am ready, willing and able to work in London and anywhere else in Europe.

Consumer Goods
Procter & Gamble (Crest, Whitestrips, Tide, Olay, Prilosec, Physique Hair Care, Head & Shoulders, Fixodent, Metamucil); Colgate Oral Care; Tylenol; Halls Cough Drops; Tiger Balm; Wisk Detergent; Audi of America; Avon Cosmetics; Cetaphil Skin Care; Waterford Crystal; Croton Watches; Carolee Jewelry; Esselte Office Supplies; Pitney Bowes; Hewlett-Packard

Food & Beverage
Starbucks; Stolichnaya Vodka; JELL-O; Goya Foods; Nexzt Gum; CinCyn Soft Drink; Devotion Vodka; S & J Foods; Rap Snacks; Millennium Blend Shakes; Grab1 Bars; Caviaroli Olive Oil

Starbucks; McDonalds; Sainsbury’s; General Nutrition Centers; Macy’s West; Brunschwig & Fils; Moe Ginsburg Department Store; Maison du Macarons; Galaxy Diner; Chelsea Premium Outlets; Hurt City Clothing; In Vino Veritas

Virgin Atlantic; Delta Airlines; British Telecom; Islands of the Bahamas; Microsoft; Royal Caribbean Cruise Lines; AAA of California; Nickelodeon; FTD; Financial Times; PacBell Mobile; SunCom Mobile; GB Lodgings; Shutterstock Images; Aetna; Center for Woodworking; Brooklyn Carpet Exchange

Chase Manhattan Bank; GE Financial; First USA Bank; Eddie Bauer Credit Services; Herbert J. Sims Capital Financing; Sanders Morris Harris Group; SMH Capital; Concept Capital; Signet Healthcare Partners; Metropolitan National Bank; First Financial Equities; NJ Lenders; Upscale Equities

Johnson & Johnson; AstraZeneca; Pfizer; Merck; GSK; NovoNordisk; Abbott Labs; Mead Johnson; Galderma Labs; Janssen

Professional Experience
Freelance Senior Art Director: London
Grey London: Woolmark
Exposure UK, London: Schweppes
TMP Worldwide, London: NHS Pitch
Wolf Experience, London: Princes and Branstons
Projection Artworks, London: European Olympics

Havas Worldwide, NYC: GSK, TUMS global pitch
Cult360, NYC: NovoNordisk

responsibilities: print (press ads, DM); digital (websites, e-commerce, banners, social, emails, mobile); broadcast; product launches; experiential; packaging; branding; new business pitches

J Walter Thompson: NY
Associate Creative Director
Lead Art Director on several Johnson & Johnson accounts. Responsibilities included concepting
and developing launch of major new product across all channels [broadcast; print; digital
(websites, banners, emails, social, mobile]; CRM; experiential). Rebranded and relaunched
J&J’s largest product. Also worked on new business pitches and pro bono for New York Cares.

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