Carl Conway
Art Direction, Coulsdon Croydon United Kingdom
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Contact details
30 Winifred Road
Tel: 07885 680215
Brief Summary
I am an art director/graphic designer/illustrator with 30 years of experience in the industry. I have spent 21 of those years as a freelance graphic designer/illustrator for many B2B, corporate, financial, property and retail clients and over seven years spent as an art director with an advertising agency specialising in healthcare and pharmaceutical work.

In my career I have experienced many demanding clients with challenging deadlines and the need for working in creative and effective teams, producing creative concepts across a wide range of cross platform solutions and differing markets and effectively prioritising multiple project schedules to meet client commitments and deadlines. An increasing proportion of my work has been to produce creative strategies for integrated campaigns, manage routine design projects and comprehensive layout and design for client deliverables, as well as the preparation for print or electronic documents and maintaining design skills with a broad knowledge of current design/production techniques and industry standard software.

I also have experience in the presentation of concepts internally and externally to clients relating the creative work to their needs and have good interpersonal communication and teamwork skills, a good work ethic and the ability to thrive in a time-sensitive environment. I am also aware of keeping up to date with creative trends and influences that can be utilised to keep designs current especially in a fast moving digital environment, where I have produced work primarily for iPad/website/brand based projects.

Apart from my love of creating advertising concepts, branding, brochures and graphics I try to involve my illustration skills into my work whenever I can. I regularly produce many visuals and illustrations, ranging from storyboards for videos, step-by-step guide diagrams, patient lifestyle illustrations, creating graphical icons or medical illustrations and have also produced a range of natural history illustrations accessible at the link below.

A portfolio of digital, print and illustration work is available as a pdf, or can be found at
Clients that I have worked with include: IPC Magazines, Stranger & Stranger, Conran Design Group, Bradley Dyer Group, SAA Design, The Rafferty Consultancy, Promotional Campaigns Group, Sainsburys, Bowater Industries, BAA plc, London Transport, Marriott Hotels, BMI Healthcare, Novo Nordisk, Novartis, Astellas, Astra Zeneca, Boehringer Ingelheim, Bristol-Myers Squibb Pharmaceuticals, Cephalon, Generics UK, Ipsen, Lilly, MSD, Pfizer, Servier, Wyeth, Stiefel, Abbott Laboratories, Organon, GSK, Roche Diagnostics. 
Professional Experience
Carl Conway
art director • graphic designer • illustrator • artist

30 Winifred Road,Coulsdon,
Surrey CR5 3JA. United Kingdom
Telephone: 0208 645 9212
Mobile: 07885 680215
Email: [email protected]

Sept ’80 - July 82 Datec OND Graphic Communication - Epsom School of Art & Design.
Sept ’82 - July ’84 B/Tec HND Graphic Design - Cornwall College of Further and Higher Education, Art & Design Faculty. Graduated 13 July 1984 with diploma membership of the Chartered Society of Designers.

Software experience:
Mac OSX Panther, Quark Xpress v8.5, Adobe Illustrator CS5.1, Adobe Photoshop CS5.1, Adobe Indesign CS5.5. I also have experience in Microsoft Word/Powerpoint, Flash v8, Adobe Acrobat, Cinema 4D, Dreamweaver, Fireworks.

Skills and abilities:
Conceptualising, art direction and project management to print production. Advertising campaigns, graphic design, brand identity, sales promotion and direct mail, print projects, experience with digital/web design, and illustration using both traditional mediums and digital.

Present full-time employment
Graphic designer/illustrator with Amiculum Digital, part of the Amiculum Group.

May 2005 - October 2013
Pan Advertising (part of the Creston Group) - Art Director. Pan is an integrated healthcare communications agency. May 2005 - to present. As a creative I am heavily involved with advertising concepts both for existing clients, creating memorable impactful campaigns that deliver relevant messages to their client’s customers and achieve positive results.

Clients that I have worked with include: BMI Healthcare, Novo Nordisk, Novartis, Astellas, Astra Zeneca, Boehringer Ingelheim, Bristol-Myers Squibb Pharmaceuticals, Cephalon, Generics UK, Ipsen, Lilly, MSD, Pfizer, Servier, Wyeth, Stiefel, Abbott Laboratories, Organon, GSK, Roche Diagnostics, Takeda, Norgine and Amgen.

Freelance experience 1984 - 2005
BSkyB creative services: various promotional projects; Addison Design Company (central London): Unilever annual report. Stranger and Stranger (central London): Wine and Spirit packaging; SAA Design Group (Sevenoaks, Kent): design and artwork for cigarette and beer packaging, POS and brand manual projects; Conran Design Group (Weybridge, Surrey): creative, illustration, artwork and retouching work for Oil of Olay (total effects), Herbal Essences (Fruit Fusion), Max Factor and Head & Shoulders promotions, Clairol ‘Nice ‘n Easy‘ and Lasting Colour promotions‘ and Old Spice. Futurebrand (central London) Saudi Arabia Airlines
Bradley Dyer Group (Reigate, Surrey): Creative work in Identity, direct mail, literature, exhibitions, advertising and websites. Major clients include First National Bank, Toyota UK, Berkeley Homes, Taywood Homes, Gladedale Homes, ISRetail, Prudential Bache, Greenaways estate agents and Watson Wyatt Actuaries.

Jan 1998- July 1998. Promotional Campaigns Group (Keston, Kent): Project and creative management for the rebranding of Perfect Pizza, incorporating corporate manual, corporate character building and decals, POS items such as; menus, posters, postcards, stickers, signs. Shop facia and window displays, instore branding and counter displays, packaging,vehicle livery, stationery, franchise literature, conference material, national leaflet campaign and a guide to local marketing.

Sainsburys: Creative and production of their Implementation Manual for Christmas Point of Sale and Decorations, for 1996 and 1997.

Aug 1995 - Jan 1998. Andersen Consulting (now known as Accenture): (Full time freelance) 18 month contract. I was involved with project and creative/production management for high profile corporate publications for many of the divisions within Andersen Consulting’s worldwide network and on behalf of some of their clients including BP/Mobil and Prudential. Newsletters for their European markets, training and development career brochures for staff and management. Designs for technical brochures/manuals.

Nov 1993 - Aug 1995. Bowater Industries plc: Creative and production work for numerous marketing brochures. Bowater renamed Rexam plc: Design and production of corporate identity broadsheet.

A variety of short term contracts for Design Consultancies/Publishing Companies and Advertising Agencies.

Jan 1987 – July 1992. Creative and Production Partner in ‘Conway & Edginton'.
Graphic design and advertising business. Area of Specialisation - Design for Print. The business handled a wide variety of disciplines covering brochures, literature, corporate identity, promotions, packaging, point of sale, display/exhibition graphics and below the line advertising. Main clients were: Marriott Hotels and Resorts: Various promotional rack brochures and meeting planners for European, Middle East and African hotels. Identity for hotel restaurant. London Regional Transport: Promotional graphics for shopping mall. Corporate identity for ‘Property Division’ within LRT, covering stationery range, corporate brochure and exhibition. Sales brochures for property development sites. Design for a London Buses rechargeable Smart Card on trial in the Harrow district, called ‘Harrow Farecard’. BAA plc: The implementation of the corporate identity, encompassing vehicles, publications, signage, stationery and branding. Concepts for the ‘Heathrow Express' passenger rail livery. Various marketing documents. Various property marketing companies such as property developers and estate agents. Creative and production management of property marketing tools such as brochures, advertising,exhibitions, site signs and direct mail.

Aug 1984 - Jan 1987.
Arthur Pike Associates (Wimbledon): In-house freelance designer for brochures, literature, corporate identity, promotions, packaging, point of sale, display/exhibition graphics and below the line advertising.

Bootes-Johns Partnership (Fulham): In-house freelance design /art direction and layouts for four quarterly issues of the Harrods Magazine.

The Graphics Partnership (Chipstead, Surrey): In-house freelance designer/artwork for general graphics and marketing solutions for a wide variety of local companies.
Awards and Recognition
Highly Commended Pharmaceutical Awards 2006

Commended Pharmaceutical Awards 2006

Won a place in 2015 calendar with my illustration 'Highland Cow'

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