Hello, welcome to my world.
My name is Andrés Herrera and I am creative director.
Enthusiasm and energy are the attitudes that characterize the way I work.
I like what I do, aware of the responsibility and pressure that entails. I perform my duties with joy and pleasure, i like the pace of the agency, the exchange of concepts and ideas, as well as being part of a team with which celebrate the victory of a competition or a prize and feel the satisfaction of getting a good campaign .
My objectives: to work with pleasure, have a good salary and benefits, professional growth within the company, respect and be respected in both the human and professionally.
Give me the opportunity to show you my work and I assure you will not disappoint. 

ABN Amro Bank, Adidas, Aeca, Alfa Romeo, Alimentos Río de la Plata, Arsys, Asoex, Bagues, Bank Boston, Bell Shout Movicom / Movinet, Buffet, Cabo de Gata Nijar, Cambio Gales, Canarias, Pastas La Especialista, Carrasco Lawn Tennis, Coca Cola / Sprite, Cultivar, Disney Company, Epson, Eucerin, Far seguros, Filmax, Forum Barcelona 2004, General Motors, Generalitat de Catalunia, Genexus, Grupo Fedrigoni, Museo Guggenheim, Human Managment Sysytems, Husa Hoteles, Il Caffe di Roma, Jones Lang LaSalle, Kia Motors, Kraft (Lu, Oreo), Land Rover, La Sibarita, Laboratory Boehringer Ingelheim, Lavazza, MACBA (Museo de Arte Contemporáneo de Barcelona), Mc Cann Torre Lazur Meetings España, MNAC (Museo Nacional de Arte Contemporáneo), Pagnifique, Pastas La Picolina, Pelikan, Renfe, Samsung, Sony, Surgival, Tienda Inglesa, Vinos Santa Teresa, Vives Vidal VIVESA S.A, Volkswagen.

CV
Andrés Herrera
July 18, 1974

Creation of concepts and communication strategies
on and off. Holistic media experience on 360º and
integrated advertising campaign.

Professional experience:

2013-to present  Creative Director and Art director Freelance
2010-2012 Creative Director Agr, Valencia
2006-2010 Creative Director Arista, Barcelona
2004-2005 Art Director Phineas Taylor Barnum, Barcelona
2003-2004 Art Director FCB Tapsa, Barcelona
2000-2003 Art Director McCann-Erickson, Montevideo Uruguay
1996-2000 Art Director Artfactory, Montevideo Uruguay

Education

Fine arts’ bachelor degree
Professional photography
Advertising design
Production’s master

Design:
Development of corporate image, stationery, files, trademarks, packaging, POS
Creation of different fonts. Presentation of campaigns.
Preparation of originals for printing, with correction and supervision of the printing process.

Illustrations:
Sketch of advertising campaigns, Story Board (for filming).
Manuals and scanned illustrations, comics, cartoons, icons, fonts.

Photo:
Photo Shoot Art Direction (monitoring of lighting, composition and acting).
Possibilities of analog and digital photography.
Image editing and complex montages.

Web Design:
Advice on the different possibilities of digital publication in both network and multimedia.
Development of appropriate structure of the Web Site.
Proposal of an aesthetic according to the product or brand.
Optimized programming using latest technologies.
Web Site Publication of the Internet and regular maintenance.

Multimedia:
Interface design for new programs, Internet or CD-ROMs.
An interesting combination of design and technology.

El Sol Festival de la Comunicación Publicitaria,
83rd Annual Awards,
El Ojo de Iberoamérica,
Cannes Lions International Festival,
Campana de Oro Cámara de Anunciantes del Uruguay,
Festival Iberoamericano de la Publicidad FIAP El Sol Festival de la Comunicación Publicitaria,
83rd Annual Awards,
El Ojo de Iberoamérica,
Cannes Lions International Festival,
Campana de Oro Cámara de Anunciantes del Uruguay,
Festival Iberoamericano de la Publicidad FIAP