Amy Schaefer
[email protected]@byrned77
415.203.7044
Summary
I’m always early. I have notebooks filled with lists, doodles, and ideas. I still use pencils. I load the dishwasher in a precise manner to efficiently unload it. And I really hate how the conditioner always runs out before the shampoo.
Specialties
Imagination, humor, whistling
Interests
Music, design, photography, film, fashion
Experience
Marketing Manager
Apple Inc.
March 2008 – Present (3 years 4 months)
I develop global marketing campaigns and communication strategies for the Apple Wellness team. I direct and influence creative development, collaboratively design solutions, and improve the user experience.
- Develop annual marketing strategy for HR and Wellness
- Develop and drive user engagement programs with global scope
- Liaise with PR, Legal, Retail, international partners, external vendors, HR business groups, creative, web, video, and tech teams
- Forecast and manage budget
- Manage work flows, approvals, schedules, and budgets
- Ensure a consistent brand image through all online marketing materials and messaging
Associate Producer
Gap Inc.
October 2006 – March 2008 (1 year 6 months)
Retail is fast paced and reactive. You have to turn on a dime to ensure the marketing is doing it’s job and driving business. I was the gal who made everyone hold hands and play nice. As a member of the online production team for BananaRepublic.com, I worked with marketing, creative, merchandising, planning, tech, third party vendors, and our sister brands to drive regular website updates and email campaigns.
- Manage seasonal website content refreshes, weekly email campaigns, and direct mail
- Coordinate activities among cross-functional, cross-branded teams and external vendors
- Support marketing team and analyze email metrics
Producer
Lightborne, Inc.
March 2005 – October 2006 (1 year 8 months)
With a staff of freaks, geeks, graffiti artists, and musicians, this design-driven company inspired me everyday. I produced motion design, animation, and live action. Everything from commercials, event visuals, web content, POP, and music videos. I led a wide range of clients through the process keeping my eye on the budget and timeline while creating relationships of trust and creative cooperation. When I wasn’t busy making videos, I was busy prospecting new business. And when I wasn’t doing that, you'd find me on the roof with the boys and a sling shot sprinkling the roof tops of downtown with leftover food scraps from the back of the fridge.
- Drove the development of motion design, animation, and live action video
- Managed creative production teams, work flows, presentations, approvals, schedules, and budgets
- Led partnerships with clients such as Atlantic Records, MTV, and ECCO
- Prospected new business with record labels and artists
Education
Ball State University
BA, Journalism
1997 – 2001
