Allaina Jeffreys
Graphic Design, Salt Lake City Utah United States
 
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Brief Summary
A left-brained designer with a BFA from the University of Utah.

I am a professional designer for both print and web; Everything from business cards and large format posters to web banners and email marketing campaigns. In addition, I'm a competent copywriter with strong verbal and presentations skills. I am analytically driven which enables me to find practical, creative solutions. I am both concise and precise which keeps my work simple, clean and error free. In my spare time, I enjoy exploring drawing, photography, modeling, reading and new design techniques. I immerse myself in the creative community and continue to work towards becoming a better designer.
Clients
Phytomer, Phytoceane, Fleurs, Equavie Organic, Vie Collection, LeSpaUSA.com, AquaVie Day Spa, AccessData, Cox Communication
Professional Experience
View resume on my website.


Bachelor of Fine Arts | Graphic Design | University of Utah, Salt Lake City (Aug 2006 to May 2011)
Exhibitions
U of U Annual Student Art Exhibition Ad Campaign exhibited in Annual U of U Juried Graphic Design Showcase.
Project Lead: Carol Sogard. Collaborators: Jayne Lever, Sam Bordstadt, Allaina [Dayley] Jeffreys.
Poverty Billboard chosen to be exhibited at the Salt Lake Art Center.
Mentors: Randall Smith, Allaina [Dayley] Jeffreys. Mentee: Giovanni Soto.
Fine art drawing exhibited in the Annual U of U Juried Student Art Exhibition.

Societies
AIGA, Mortar Board, Honors Program


Designer | Print & Web | Phytomer Group Corporation, Salt Lake City | (May 2008 to Present)

Responsibilities
Maintain 7 established global brands under the Phytomer Group.
Carry out monthly promotions; gather details, copywrite content, design POS displays, manage marketing emails.
Operate on a tight deadline to design digital content that is optimized following web best practices.
Manage and carry out e-commerce promotions; publish content, handle email campaigns and alter CMS settings.
Design layout and maintain consistency of email marketing campaigns; HTML & CSS manipulation.
Design layout and maintain styles of multi-page product and procedure print catalogs.
Collaborate with Education Dept. to establish information architecture for product and procedure print catalogs.
Design business cards, kit covers, shelf talkers and other marketing deliverables for brands with global standards.
Brainstorm creative and budget-oriented solutions while working as part of a team to ensure usability.
Work with PR Coordinator to design visuals for press mentions, press send-outs and trade show events.
Demonstrate attention to detail by preparing all print marketing material for in-house or outsource printing.
Ensure upkeep and operation of in-house printers; assist with technical trouble-shooting.


Production Artist | File Preparation | Logo Works, Utah County | (May 2005 to Aug 2005)

Responsibilities
Alter and prepare graphic logos for production.
Quality and analysis specialist.


Skills

Programs: InDesign, Photoshop, Illustrator, Dreamweaver, Microsoft Suite, Volusion, Constant Contact, Exact Target.
Print: Layout, Typography, Promotional Design, Copywriting, Multi-Page Catalogs, File Preparation, Detail-Oriented, Large Format Printing, Mockup Creation, Information Hierarchy, Illustration, Trade Show & Marketing Collateral.
Web: HTML, CSS, Email Design & Marketing, Web Content Development, CMS Utilization, Web Best Practices, Site Analytics, Web Image Optimization, Social Media Marketing.
Awards and Recognition
Design Work Exhibited
Design Ignites Change, Create Don't Hate!
April 2010 University of Utah
Poverty Billboard chosen to be exhibited at the Salt Lake Art Center. Mentors: Randall Smith, Allaina Dayley. Mentee: Giovanni Soto.

Design Work Exhibited
University of Utah Annual Student Art Exhibition
April 2010 University of Utah
University of Utah Annual Student Art Exhibition Ad Campaign exhibited in Annual University of Utah Juried Graphic Design Showcase. Project Lead: Carol Sogard. Collaborators: Jayne Lever, Sam Bordstadt, Allaina Dayley.

Art Work Exhibited
University of Utah Annual Student Art Exhibition
April 2007 University of Utah
Fine art drawing exhibited in the Annual University of Utah Juried Student Art Exhibition.

Sterling Scholar in Visual Arts
Lone Peak High School
May 2006 Lone Peak High School
Awarded Sterling Scholar in the field of Visual Arts at Lone Peak High School.

Academy of Knighthood Award in Fine Arts
Lone Peak High School
May 2006 Lone Peak High School
Awarded top scholar of all Fine Arts Academy Scholars at Lone Peak High School after presenting a voluntary senior paper and project to the school committee.

First Place for Best News Story
Deseret Morning News and Utah Valley State College Journalism Conference
2006 Lone Peak High School
School newspaper story awarded First Place for Best News Story.

Second Place for Best Cutline
The Utah Journalism Education Association and 2006 Utah High School Writers and Photographers Clinic Award
2006 Lone Peak High School
Cutline from high school newspaper article awarded Second Place for Best Cutline.
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