RONNIE CAPLAN
4555 Bonavista Avenue, #610 514 709-8289
Montreal Quebec H3W 2C7
[email protected]_________________________________________________________________________________
PROFESSIONAL EXPERIENCE
CREATIVE ARTS & EVENTS
Event Communications Consultancy Since 1996
MANAGING DIRECTOR
Plans, creates and produces all aspects of small to large-scale corporate events, meetings and conferences. Directs sponsorship and branding initiatives for corporate clients across all industry sectors. Built up incentive, awards gala and product launch markets. Expanded
business to manage blockbuster sales events and road shows throughout North America.
Lead marketing strategist in unique business ventures for key clients such as Bell Canada, Hudson’s
Bay Company, Merck Frosst, Tourism Toronto, Royal Trust, Lancome, Toyota Canadian Marketing Association, HFC Financial, TD Waterhouse, Proctor & Gamble
Performed numerous special projects and freelance contract assignments, including:
EXTRAORDINARY EVENTS (LOS ANGELES)
CREATIVE DIRECTOR at one of the world’s largest, award-winning event production companies
THE MARK OF A LEADER / LEAGUE OF ROCK (TORONTO)
SALES MANAGER selling unique team building music interventions and keynote speakers to an array of Fortune 500 corporations
SENSIX COMMUNICATIONS & EVENTS (TORONTO) INC.
Leading Event Production Company
PARTNER 1989 – 1996
As co-founder, spearheaded company growth - establishing and maintaining its excellent reputation in the Toronto events and communications market. Developed strong revenue base and repeat clientele.
Supervised client liaison and conducted full cycle of account management: from initial consultation, site inspections, creative planning sessions and client presentations through to strategy fulfillment, event execution, ROI analysis and final billing supplier reconciliations. Wrote and managed all branding and promotional initiatives.
VARIOUS CREATIVE VENTURES Prior to 1989
ART DIRECTOR / COPYWRITER / SALES MANAGER
Represented various consumer and trade magazines (Southam Communications) and newspapers (The Globe & Mail) - handling creative concepts, conducting ad sales and directing components of advertising and editorial design, incentives, web, direct mail and promotions.
Provided freelance Graphic Design for various publishing firms, advertising agencies and corporate clients. Worked as Disc Jockey, Party Planner and Nightclub Promoter.
EDUCATION
Diploma in Graphic Design Dawson College, Montreal
Extended Design studies Parsons School of Design, New York City