QUALIFICATION HIGHLIGHT ~ (A) 10 year experiences in both contemporary designer market and high street brands with proven records to create market appropriate product assortments that meet timelines and target price points. (B) Multidisciplinary ability in initiating and editing the concept and idea; executing apparel design, original print and pattern design; conducting trend and market researches; Coordinating presentations, storyboard and sales meeting (C) Capability to design across multiple themes and collections at the same time with excellent execution, from start to finish. (D) Keen eyes and sensibility to spot trends with a strong understanding of creating product lines that maintained the brand’s DNA while stayed relevant to the today’s market.