Osmany Torres
, Mexico
 
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Contact details
Shakespeare
Anzures, México City
CP. 16034
Tel: 52 1 777 135 75 98
Clients
·Bayer CropScience
·RedBull
· Sonric´s; Sabritas / Pepsico Inc.
·Ministerio de Cultura de Cuba
·Peugeot-Cuba
·AECI
Professional Experience

Academic Background
Degree in Information Design (1991-1996). Título de ORO (Golden Title award)• Instituto Superior de Diseño Industrial (Superior Institute of Industrial Design, ISDI), La Habana, Cuba.

Further Studies
Internship “El diseño y la innovación en España, 2006” (Design and Innovation in Spain, 2006). Fundación Carolina-Head of Cultural and Scientific Relations, Spanish Agency for International Cooperation, Ministry of Foreign Affairs, Madrid-Barcelona, 2006.

Course: “Gestión de Diseño” (Design Management). Instituto Superior de Diseño Industrial (ISDI), 2000.

Course: “Didáctica en el Tercer Nivel de Enseñanza” (Didactics for the Third Cycle of Teaching) Instituto Superior de Diseño Industrial (ISDI), 1999.

Course: “Política de Producto” (Product Policy). Universidad de La Habana-Escuela Superior de Estudios de Marketing (La Habana University, Superior School of Marketing Studies, ESEM), 1998.

Course “Comunicación y Publicidad” (Marketing and Communication). Universidad de La Habana-Escuela Superior de Estudios de Marketing (ESEM), 1998.

Currently, active member of:

-the Association of Cuban Marketing and Propaganda Professionals (since 1995),

-the Cuban Association of Artists and Writers (since 1998)

-the Board of Prográfica Cubana, Icograda (since 1997)

Teaching Experience
Professor of Spatial Graphics (signal systems), 1999-2002, as part of the program for the Degree in Information Design. Instituto Superior de Diseño Industrial (ISDI), La Habana, Cuba.

Supervision of several dissertations from students of the Degree in Information Design, since 1999.

Professional Experience
•In 1998 I started an independent career, gathering together and leading a multidisciplinary team of professionals in the frame of a new firm that later would become TorresGráfica. This firm made a significant name in the design market of Cuba, especially in the field of corporate identity, editorial design, marketing and design of signal systems. The goal of TorresGráfica was to offer a wide range of high standard design services to the most demanding clients. The firm managed to deal with marketing accounts from influential international enterprises such as Red Bull, Bayer, Peugeot, and the Cuban National Council of Plastic Arts (Consejo Nacional de las Artes Plásticas de Cuba), to name a few.

•Design Firm, Celma&Duran. Project Director and Designer. 2006. Barcelona, Spain.

•Magazine, La Gaceta de Cuba, Creative Director and Designer. 2004-2008. Unión Nacional de Escritores y Artistas de Cuba.

•Cuban Art Auction SUBASTAHABANA. Creative Director and Designer. 2002- 2007. Consejo Nacional de las Artes Plásticas.

•Magazine Artecubano. Creative Director and Designer. 2000-2006. Consejo Nacional de las Artes Plásticas.

•Copextel, S.A. Project Manager and Designer. 1996-1998. Over a year of work, basically in the design of electronic support (Multimedia Software and Web Design).

•National Office of Industrial Design (Oficina Nacional de Diseño Industrial ONDI). Designer. 1994-1996. Design for projects of Corporate Identity and Signal Systems, among others.

Awards (selection)

+Exhibitions

•Personal Exhibition “Solutions” (Solución(es) • 2005.

National Award of Conservatorship 2005 (Personal Exhibition) • Consejo Nacional de Las Artes Plásticas, La Habana, 2006.

•Exhibition “Cuban Design. Graphics at the end of a Century 1990-2000”

National Award of Conservatorship 2001 (Collective Exhibition) • Consejo Nacional de las Artes Plásticas, La Habana, 2002.

+Editorial Design

•Audio-CD “Andar andando” (Azúcar Negra) • 2001.

Award in the Category of Graphic Design CUBADISCO 2002. Cuban Music Institute, La Habana, 2002.

•Printed Catalogue for “Habana Auction” (“Subastahabana”) • 2002.

Mention awarded in the frame of the National Design Award. Oficina Nacional de Diseño Industrial (ONDI), La Habana, 2004.

•Institutional Portfolio, Technical Leaflets and General Catalogue for ELEKA. • 1998.

Award ESPACIO 1999, from GRÁFICA. Cuban Association of Social Communicators (Asociación Cubana de Comunicadores Sociales, ACCS), La Habana, 1999.

+Visual Identity

•Visual Identity Possibilities. Exhibition “The Painting Lesson” (“La lección de pintura”) by Arturo Montoto • 2005.

Mention awarded in the frame of the National Design Award. Oficina Nacional de Diseño Industrial (ONDI), La Habana, 2006.

•Visual Identity, Web Site and Catalogue Design for “Habana Auction” (“Subastahabana”) • 2002.

Award ESPACIO 2002 of Corporate Identity.  Asociación Cubana de Comunicadores Sociales (ACCS), La Habana, 2003.

•Visual identity, Spatial Graphics and Signal System for the Mall, “La puntilla” • 1999-2001.

Award ESPACIO 2001 of Corporte Identity. Asociación Cubana de Comunicadores Sociales (ACCS), La Habana, 2001.

Design National Award.  Oficina Nacional de Diseño Industrial (ONDI), La Habana, 2002.

•Logo and Flags of Caribbean States Association • 1997.

First Award in the Contest of Logo and Flags organized by the Caribbean States Association (Asociación de Estados del Caribe, AEC). AEC, Puerto España, 1998.

+Spatial Graphics

•Institutional Stand of Ritos S.A. (Festival del Habano 2004) • 2004.

Award in the Category of Modular Stand Design, Festival´s Organization Committee, La Habana, 2004.

•Institutional Stand of Brascuba Cigarettes S.A. (Festival del Habano 2004) • 2004.

Award in the Category of Free Design Stand, Festival´s Organization Committee, La Habana, 2004.

•Signal System for Melia Cohiba Hotel • 1994.

Design National Award. Oficina Nacional de Diseño Industrial (ONDI), La Habana, 1995.

Awards and Recognition

Awards (selection)

+Exhibitions
•Personal Exhibition “Solutions” (Solución(es) • 2005.
National Award of Conservatorship 2005 (Personal Exhibition) • Consejo Nacional de Las Artes Plásticas, La Habana, 2006.

•Exhibition “Cuban Design. Graphics at the end of a Century 1990-2000”
National Award of Conservatorship 2001 (Collective Exhibition) • Consejo Nacional de las Artes Plásticas, La Habana, 2002.

+Editorial Design
•Audio-CD “Andar andando” (Azúcar Negra) • 2001.
Award in the Category of Graphic Design CUBADISCO 2002. Cuban Music Institute, La Habana, 2002.

•Printed Catalogue for “Habana Auction” (“Subastahabana”) • 2002.
Mention awarded in the frame of the National Design Award. Oficina Nacional de Diseño Industrial (ONDI), La Habana, 2004.

•Institutional Portfolio, Technical Leaflets and General Catalogue for ELEKA. • 1998.
Award ESPACIO 1999, from GRÁFICA. Cuban Association of Social Communicators (Asociación Cubana de Comunicadores Sociales, ACCS), La Habana, 1999.

+Visual Identity
•Visual Identity Possibilities. Exhibition “The Painting Lesson” (“La lección de pintura”) by Arturo Montoto • 2005.
Mention awarded in the frame of the National Design Award. Oficina Nacional de Diseño Industrial (ONDI), La Habana, 2006.

•Visual Identity, Web Site and Catalogue Design for “Habana Auction” (“Subastahabana”) • 2002.
Award ESPACIO 2002 of Corporate Identity.  Asociación Cubana de Comunicadores Sociales (ACCS), La Habana, 2003.

•Visual identity, Spatial Graphics and Signal System for the Mall, “La puntilla” • 1999-2001.
Award ESPACIO 2001 of Corporte Identity. Asociación Cubana de Comunicadores Sociales (ACCS), La Habana, 2001.
Design National Award.  Oficina Nacional de Diseño Industrial (ONDI), La Habana, 2002.

•Logo and Flags of Caribbean States Association • 1997.
First Award in the Contest of Logo and Flags organized by the Caribbean States Association (Asociación de Estados del Caribe, AEC). AEC, Puerto España, 1998.

+Environmental Design
•Institutional Stand of Ritos S.A. (Festival del Habano 2004) • 2004.
Award in the Category of Modular Stand Design, Festival´s Organization Committee, La Habana, 2004.

•Institutional Stand of Brascuba Cigarettes S.A. (Festival del Habano 2004) • 2004.
Award in the Category of Free Design Stand, Festival´s Organization Committee, La Habana, 2004.

•Signal System for Melia Cohiba Hotel • 1994.
Design National Award. Oficina Nacional de Diseño Industrial (ONDI), La Habana, 1995.


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