Héctor Belloc / Thrill STATION
résumé
He was born in Guadalajara, Mexico in 1973. Belloc chose industrial design in the University of Guadalajara, for being a multidisciplinary career that penetrates the world of transformation, observation of the surroundings, and exploration of industrial fabrication processes. Throughout his career, he has worked in publicity, interior design, and concept development.
bElllOC felt no desire of forming his professional persona within the norm and typical standards, which lead him to search deeply for personal expression techniques such as photography, video, sculpture, and classical arts such as drawing and sketching.
1995: Guest in the 7th Week of Design from the Universidad Autónoma de Guadalajara. (Guadalajara, Mexico)
1996: 2nd place in store design concept for TEVHA, carried out by ITESO (University). (Guadalajara, Mexico)
1996: Participant in the Interdesign Workshop Symposium by ICSID. (Morelos, Mexico)
1997: Storyboard sketch artist and sculptural logo interpretation for JAZHA FILMS. (Guadalajara, Mexico)
1998: Set design artist for “La Nueva” Galicia short film by Fabián Castro.
(Guadalajara, Mexico)
1998: First place on thesis project: DTP a mobile device for quadriplegic patients. (Guadalajara, Mexico)
1998: Photo and art concept design for Mexican rock bands Cruz de Hierro and Dramma. (Guadalajara, Mexico)
1999: Winning team for the Guadalajara Planetarium refurbishment, supported by ITESO and CONACYT. (Guadalajara, Mexico)
1999: Head designer for LUMINA PACIFIC artistic candles for FEDERATED, DISNEY, WAL MART, and JC PENNY. (Guadalajara, Mexico)
2000: FUNDALUMART, Designer for crafted candles and pewter art. (Lagos de Moreno, Mexico)
2000: STUDIO GUADALAJARA, Freelance furniture and interior designer for Alambiques Bar. (Guadalajara, Mexico)
2000: Participation in collective art exhibit IX Salón del Arte Jóven (Young Artists Collection) at the CENTRO DE ARTE MODERNO, created by Enrique Rico & Miguel Aldana. (Zapopan, Mexico)
2001-2004: CUBO 3, project direction for SWATCH, HIGH TECH SUN GLASSES, EGO NAILS SALON, WALLET SHOP, TIME STATION, MEGACABLE and others. (Guadalajara, Mexico)
2001: Participation in the 2nd edition of EXPOLUZ collective arts exhibit with the piece “Darkness” (Oscuridad). (Guadalajarara, Mexico)
2001: Member of eTZprime Arts Collective, developing design alternatives, experimental object treatment, and utilitarian art pieces. (Guadalajara, Mexico)
2002: Project coordinator for SWATCH GRUPO DE MEXICO, new store concept development and execution by SWATCH SWITZERLAND. (Mexico City, Mexico)
2002: Participation in the 3rd editon of EXPOLUZ with the video installation “Luminosidad” (Luminisity). (Guadalajara, Mexico)
2002: Guest speaker at the “Quién sabe?” (Who knows?) conference, carried out by Jorge Moreno, Eduardo Espinoza, LA JABONERA, and UNIVERSIDAD DEL VALLE DE MEXICO. (Queretaro. Mexio)
2003: Photographer and creator, and designer of model and actors’ professional books. (Guadalajara, Mexico)
2003: Speaker at the “Rompiendo Esquemas” (Breaking schemes) conference. (Leon, Mexico)
2003: Top Ten Jalisco Designers selection, along with CUBO 3 by CODIJAL and the GUADALAJARA CHAMBER OF COMMERCE. (Guadalajara, Mexico)
2003: Guest speaker at the 7th International Engineering and Design Congress at the Universidad del Valle de Atemajac. (Guadalajara, Mexico)
2003: Participation in “Divagaciones de la Retina” (Retinal Wanderings) collective arts exhibit with the video installation “Trinidad” (Trinity) at RAUL ANGUIANO MUSEUM. (Guadalajara, Mexico)
2004: “Anatomía de Memoramas” (Anatomy of Memory Games) Best short film and script award winner at the “Apoyo para la Creación y el Desarrollo Artístico 2004-2005” by CONACULTA (Artist Support Fund by the Mexican Federal Culture Bureau). (Guadalajara, Mexico)
2003: Participation in the collective arts exhibit “Fuimos Sillas” (We Were Chairs), presented by EXPOARTE ITESO and TEULLOC GALLERY. (Guadalajara, Mexico)
2004: “Intervenidos” (Intervened) Individual art exhibit at TEULLOC GALLERY. (Guadalajara, Mexico)
2004: Participation at the “Primer Salón de la Estampa” by Héctor Navarro at the CENTRO DE ARTE MODERNO (Center for Modern Art). (Zapopan, Mexico)
2004: Participation in “Objerotismo” collective arts exhibit for the inauguration of F.BOLKO forum with the audio sculpture “Beat Me”. (Zapopan, Mexico)
2004: Participation in collective arts exhibit at PUERTA 22 forum. (Guadalajara, Mexico)
2004: Store furniture design for Peter Piper Pizza Restaurant. (Guadalajara, Mexico)
2005: Participation in “Salón de la Hipermodernidad” (Hypermodern Art Works) with the luminescent sculpture “Crisálida” (Chrysalis) at CENTRO DE ARTE MODERNO (Center for Modern Art). (Zapopan, Mexico)
2005: Launch of bElllOC as brand and autonomous project. (Guadalajara, Mexico)
2005: Concept development for CAMALEONA bar. (Guadalajara, Mexico)
2005: Permanent photo exhibit at the GUERI-DESIGN furniture company gallery. (Switzerland)
2005: Participation in “Mur-Muros” (Murmurs) collective arts exhibit at Casa Museo López Portillo. (Guadalajara, Mexico)
2005: Concept and image development and store furniture design for EGO NAILS PALACE. (Guadalajara, Mexico)
2005: Creator of “AVA7AR”, audiovisual show for the opening ceremony of Chroma, film and arts festival on its 7th edition. (Guadalajara, Mexico)
2006: Concept development for LARVA: Laboratorio de Artes Variedades (Arts Laboratory) supported by the Jalisco state government. (Guadalajara, Mexico)
2006: POP systems development and design for PURA CASTA tequila manufacturers (USA) and EMISORES. (Guadalajara, Mexico)
2006: Participation in “Antenna” an audiovisual show with the video installation “Antenna”. (Guadalajara, Mexico)
2006 -2010: WHAM PICTURE-EROTIKA LOVESTORE, freelance designer for marketing image, brand development and store interior design. (Mexico City, Mexico)
2007: Company move to Mexico City.
2007: Concept and image development for CLUB NAILS stores. (Guadalajara, Mexico)
2007: Image and store design for NICKA – New York Cosmetics Mexico. (Guadalajara, Mexico)
2007: Participation in “Salón de la Hipermodernidad” (Hypermodern Art Works) collective arts exhibit with “25 Cuadros por Tercero” (25 Frames by Third) at the CENTRO DE ARTE MODERNO (Center for Modern Art). (Zapopan, Mexico)
2008: Concept development for “WHAM MART”, warehouse center form clients of WHAM PICTURE. (Mexico City, Mexico)
2008: Creative director for the Mexican leading adult toy brand “WOW!”. (Mexico City, Mexico)
2008: Interior design for Dr. Juan Antonio Rodríguez’s office and graphic aids for medical presentations. (Mexico City, Mexico)
2008: Co-director and post-production chief of “EROTIKA TV” for the Love Store company, released on E ENTERTAINMENTE TELEVISION. (Mexico City, Mexico)
2008: Conceptualization and design for POP kiosks for the LOVESTORE company in commercial malls. (Mexico City, Mexico)
2008: Concept and BLT type marketing development for FRENTE. (Mexico City, Mexico)
2008: Design and development of numerous “EROTIKA LOVESTORE” including interior design, furniture and recreational areas. (Mexico City, Mexico)
2009: Concept and image development for “THE CREPE” restaurant & bar (Mexico City, Mexico)
2009: Concept development and execution of the first PREMIUM LOVE STORE. (Mexico City, Mexico)
2009: Translation and “tropicalization” of the commercial image of KAI knives, for the KAI CORPORATION MEXICO. (Mexico City, Mexico)
2009: 100 design works, WOW! Mexico’s first adult and sex toy brand reaches its 100th product launch. (Mexico City, Mexico)
2010: Concept design and development of stimulation beverages for WOW! and EROTIKA brands. (Mexico City, Mexico)
2010: Artistic photography projects: “Mimetism”, “Parallel Paradis3”, “TransGenderAnger”, “Pagan He-Stories” (Mexico City, Mexico)
2010: Design, development and supervision of the “EROTIKA EXPERIENCE”, Mexico’s biggest sex shop; furniture, interior and graphic design. (Mexico City, Mexico)
2010: Launching of “FASTlove”: Mexico’s first prepaid hotline; corporate image development and design. (Mexico City, Mexico)
2010: Photography and graphic designs for LOVE STORE on Chilango magazine. (Mexico City, Mexico)
2010: Interior and furniture design for adult video cabins for EROTIKA (In progress). (Mexico City, Mexico)
2010: Photographical participation in ANAL MAGAZINE Vol. 2 (Mexico City, Mexico)
2010: Design and execution of the first “Black and Pink” concept LOVESTORE. (Mexico City, Mexico)
2010: Co-writer and director for EROTIKA TV commercial in a photonovel format. (Mexico City, Mexico)
