Brief Summary
EXPERIENCE
YouTube, Google Inc. I Toronto Oct 2007 - Sept 2008
Community, Marketing Manager
Successfully lead YouTube launch events in Canada and India, planning and co-ordinating all launch event requirements including and not limited to client/user management.
Successfully drove the Beijing2008 olympics campaign, increasing on-site user activity from 6k to 21k within 3 weeks.
Developed design solutions for various marketing materials for YouTube launches across 8 countries, integrating the YouTube brand with localised creative needs.
Conceived and created training toolkit for YouTube editorial / community international teams.
Served as liaison between multiple YouTube teams across 10 countries, ensuring brand policies and guidelines were followed for a successful YouTube experience.
Supported all Google India initiatives by the Sales, Marketing and Business Development teams to promote YouTube India in the local market.
Trained and educated support teams on how to use and bring out the best of YouTube.
Grenville Management inc. at Johnson & Johnson Inc. I Toronto Dec 2005 - Sept 2007
Creative Services Manager
Branding, POP, Advertising, Web Design, Editorial design
Managed different aspects of print production starting with creative design and including estimating, quoting, press approvals for all print collateral for major J&J brands like Nicoderm, Nicorette, Listerine, Reactine, Benylin etc.
Coordinated creative development and production timelines between designers, print suppliers and media/posting companies in order to meet client deadlines.
Normalised production processes and conducted client training in order to better serve external expectations.
Proactively managed the success of production scope, schedules and budgets.
Conceived and created experience design solutions that fulfill strategic business objectives and individual
brand strategy.
Core Media Integrated (COMEDI) I Toronto Sept 2004 - Nov 2005
Creative Head
Branding, Logo Design, Retail Design, Advertising, Web Design, Editorial design
Facilitated individual clients to build customer relationships over multiple channels.
Provided customized solutions that integrate web based and interactive initiatives into the clients overall
marketing and branding strategy.
Generated creative ideas brought to life by thoughtful design; a progressive representation of the clients brand.
Continually improved Creative Department methods, problem solving models and best practices.
Delegated creative and version changes while keeping in constant contact with clients needs, consistently meeting timing and quality expectations.
Grenville Management & Printing Ltd. I Toronto Oct 2001 - Aug 2004
Design Service Associate/ Acting Manager
Responsible for computer and design operations on PC & MAC.Operation of various computers and desktop publishing software packages to design and create products for clients as per individual client needs.
Assumed Management position when manager was absent.
Ensured that all work produced was of top quality and that all deadlines are met in a profitable and timely fashion.
Designsutra, Contract Advertising (I) Ltd. I Mumbai Jan 2001- June 2001 Graphic Designer
Packaging, Branding, Logo design, Retail design, Web design, Editorial design
Designed for large international clients like, Cadbury India Limited, Heinz India Limited, Shoppers' Stop,
Templeton Asset Mgmt (I) Pvt. Ltd.
Main focus in design was understanding the global message of the brand and enhancing the same message
using localized themes which people could relate to in their daily lives.
Utmost care was taken not to devalue the international appeal of the brand, more importantly it was highlighted
by subtly enhancing the brand strengths including superior quality, testing, and global brand recognition.
Schoolnetindia Ltd. I Mumbai May 1999 - Dec 2000
Graphic Designer
Developed Multimedia graphics for IRDG (Instructional Research and Design Group).
Created lessons for curriculum based education, catering to special needs students. In depth research and design modeling applied to create lessons which would captivate student attention, spark interest and enhance their learning experience. Interactive lessons, eye catching packaging and layout, and a calculated use of cartoon characters both animated and static were the key principles which led to a successful product.
VOLUNTEER
Scarborough Women's Centre, Toronto I June 2004 - Sept 2005 Designed event posters to encourage donations for the SWC; displayed at various LCBO locations around the GTA
Registered Graphic Designers (R.G.D.) of Ontario, Toronto I Jan 2002 - April 2003
Assisted the organizational teams in various seminars and events, such as Design Thinkers' etc. held by the R.G.D. and Design Exchange
AFFILIATIONS R.G.D. Ontario, Toronto
Provisional R.G.D. Member
AWARDS
April 2003 I Second position
International Signs Association http://www.signs.org/signdesign/2003winners.htm
May 2001 I Best campaign
Inter state level Rotaract Design Competition
EDUCATION
Graphic Design Diploma I Dec 2003
George Brown College, Toronto, Ontario
Diploma in Applied Art I April 2000
Sophia Polytechnic, Mumbai, India
Bachelor of Commerce I April 1999
University of Mumbai, India
Computer Software Proficiency
Adobe Creative Suite : Photoshop, Illustrator, InDesign, Macromedia Flash, Macromedia Dreamweaver, Macromedia Director, QuarkXpress, Corel Draw, HTML, Microsoft Office
REFERENCES
Available on request
Clients
YouTube, Google Inc.;
Johnson & Johnson, Listerine, Reactine, Nicoderm, Visine, Rolaids, Aveeno, Neutrogena, Cadbury's, Vespa, Rockport,
