Brief Description
Creative/Art Director with international management and hands-on experience, excellent graphic design & classic advertising background + mkg & product design management with a great passion for new-media, pursuing a new career leap with an innovative, stimulating and exciting creative & consulting company. More than 15 years experience utilising Internet technologies, and almost 20 years experience pushing boundaries w/cutting-edge design, working as a freelance contractor, full-time employee or running my own new media companies, providing over the last 7 years Art or Creative Direction as owner partner.
Clientele
Philips, IBM, Sony Playstation, Kraft, Vodafone, Coca-Cola, Barilla, De Cecco, Di Donato, Procter&Gamble, Fater, Masciarelli, Microsoft MSN Messenger, Smeg, Mondadori.
Resume/CV
Sep 2008 - Present
Freelance Art Director and founder of Stilelibero.com
Thorough grounding in websites and multimedia strategic-creative navigation, have been projecting planning and creating interactive entertaining/informative experiences for the web; brand identity & product design, user-centered interface design management and capacities. I am used to develop briefs as far as frame/develop creative concepts, including reviewing databased projects, personalized CMS or backend productions, assuring user-centered design, high quality and consistency from sketches through developing to the final launch.
Jun 2003 - Aug 2008
Creative Director at Insigno Srl
Since 2003 associated with a fast-growing new media company, highly improving company warness nationwide, led among Best5 Italian Web Agencies (PMI06 Awards), partnered with Roncaglia & Wijkander Network, won first place in "TP Award 2007", developed 2 brand new company branches: Networking and Product Design.
May 2001 - Jun 2003
Art Director and Web Designer at Sinergia Adv
Teaming up with advertising & marketing company, networking with relevant italian agencies, 15 years on the market, very well defined clients and market share. Activate, organize and build web team to create a brand new branch. Art direction and production, performing QA. Repositioning of agency even on web, enlarged market share. Custumers billing increased by over 70 % in 2 year, improving customer satisfaction. Improved communication and new corporate website, improved agency awareness.
Aug 2000 - Apr 2001
Art Director at Modem Media Inc.
Initially based in S.Francisco, I have been employed in London office in the same position mainly to redesign PHILIPS.com web design brand new-site project, in team with Norwalk (US) Creative office. Team working with Creative Director, IT techs, managing copywriters and graphic designers. Define content, layouts, structure and processes of personalizable user-area. Research and improve B2C area, in order to identify sitemap, content by access level. Newely projected and designed an engaging and entertaining MM internal employers database. Creative assistence and art direction on different IBM, FriendsProvident and Playstation projects.
Jan 1995 - Oct 2000
Founder of Ideagrafica.
Starting up a new design studio on my own, company activities have been focusing on graphic design and development of digital images, corporate/brand identity. Continuous tests with software have led to the development of a personal digital art gallery published and featured all over the world. Just after entering internet market ompany become one of the Italian most appreciated about Internet technologies and User Interface Design, hired by some relevant Advertising Agencies.
Freelance Art Director and founder of Stilelibero.com
Thorough grounding in websites and multimedia strategic-creative navigation, have been projecting planning and creating interactive entertaining/informative experiences for the web; brand identity & product design, user-centered interface design management and capacities. I am used to develop briefs as far as frame/develop creative concepts, including reviewing databased projects, personalized CMS or backend productions, assuring user-centered design, high quality and consistency from sketches through developing to the final launch.
Jun 2003 - Aug 2008
Creative Director at Insigno Srl
Since 2003 associated with a fast-growing new media company, highly improving company warness nationwide, led among Best5 Italian Web Agencies (PMI06 Awards), partnered with Roncaglia & Wijkander Network, won first place in "TP Award 2007", developed 2 brand new company branches: Networking and Product Design.
May 2001 - Jun 2003
Art Director and Web Designer at Sinergia Adv
Teaming up with advertising & marketing company, networking with relevant italian agencies, 15 years on the market, very well defined clients and market share. Activate, organize and build web team to create a brand new branch. Art direction and production, performing QA. Repositioning of agency even on web, enlarged market share. Custumers billing increased by over 70 % in 2 year, improving customer satisfaction. Improved communication and new corporate website, improved agency awareness.
Aug 2000 - Apr 2001
Art Director at Modem Media Inc.
Initially based in S.Francisco, I have been employed in London office in the same position mainly to redesign PHILIPS.com web design brand new-site project, in team with Norwalk (US) Creative office. Team working with Creative Director, IT techs, managing copywriters and graphic designers. Define content, layouts, structure and processes of personalizable user-area. Research and improve B2C area, in order to identify sitemap, content by access level. Newely projected and designed an engaging and entertaining MM internal employers database. Creative assistence and art direction on different IBM, FriendsProvident and Playstation projects.
Jan 1995 - Oct 2000
Founder of Ideagrafica.
Starting up a new design studio on my own, company activities have been focusing on graphic design and development of digital images, corporate/brand identity. Continuous tests with software have led to the development of a personal digital art gallery published and featured all over the world. Just after entering internet market ompany become one of the Italian most appreciated about Internet technologies and User Interface Design, hired by some relevant Advertising Agencies.
Awards and Accolades
2010
FWA Shortlisted twice - PWI 2010 Nomination - Communication Arts Webpicks Award - Design Licks and Dope Awards.
2009
PWI2009 Winner in the category “web photography” with “Sassi di Matera” - 3 sites with 7 Nomination at PWI2009: among them Best Freelance of the Year and Site of the Year - Communication Arts features “Sassi di Matera” as Webpick - Best of web. NewWebPick, DopeAwards, Strangefuits features several websites.
2007
Win 1st place at "TP Awards" (Professional Advertisers) with project "communicate tourism on the web"
2006
Nomination among Best 5 Italian Web Agencies - 7 websites & portals in shortlist
Join Roncaglia & Wijkander International Network as Network's Regional representantive
2002
Become member of Digital Hall of Fame EFX Design - USA/SWEDEN
Featured on "MH2 is Movement" Digital Art Book - USA/SWEDEN - "Metalheart" Frontline of Digital Art Book - USA/SWEDEN - "Shift" Cutting-Edge Design Magazine - JAPAN
2001
Featured as Italy representant on PrintMag European Annual - USA - Special dedicated feature "Latin Pixels Pushers" on n. 26 of EFX Mac Art & Design - USA/SWEDEN - Featured on specials nn. 23, 28 and 30 of EFX Mac Art & Design magazine - USA/SWEDEN
2000
Featured on International Book "In your face" - USA/JAPAN - First Featured ePortfolio on Adobe.com website - USA - Featured as Italy representant on PrintMag European Annual - USA
FWA Shortlisted twice - PWI 2010 Nomination - Communication Arts Webpicks Award - Design Licks and Dope Awards.
2009
PWI2009 Winner in the category “web photography” with “Sassi di Matera” - 3 sites with 7 Nomination at PWI2009: among them Best Freelance of the Year and Site of the Year - Communication Arts features “Sassi di Matera” as Webpick - Best of web. NewWebPick, DopeAwards, Strangefuits features several websites.
2007
Win 1st place at "TP Awards" (Professional Advertisers) with project "communicate tourism on the web"
2006
Nomination among Best 5 Italian Web Agencies - 7 websites & portals in shortlist
Join Roncaglia & Wijkander International Network as Network's Regional representantive
2002
Become member of Digital Hall of Fame EFX Design - USA/SWEDEN
Featured on "MH2 is Movement" Digital Art Book - USA/SWEDEN - "Metalheart" Frontline of Digital Art Book - USA/SWEDEN - "Shift" Cutting-Edge Design Magazine - JAPAN
2001
Featured as Italy representant on PrintMag European Annual - USA - Special dedicated feature "Latin Pixels Pushers" on n. 26 of EFX Mac Art & Design - USA/SWEDEN - Featured on specials nn. 23, 28 and 30 of EFX Mac Art & Design magazine - USA/SWEDEN
2000
Featured on International Book "In your face" - USA/JAPAN - First Featured ePortfolio on Adobe.com website - USA - Featured as Italy representant on PrintMag European Annual - USA