Creative/Art Director with international management and hands-on experience, excellent graphic design & classic advertising background + mkg & product design management with a great passion for new-media, pursuing a new career leap with an innovative, stimulating and exciting creative & consulting company. More than 15 years experience utilising Internet technologies, and almost 20 years experience pushing boundaries w/cutting-edge design, working as a freelance contractor, full-time employee or running my own new media companies, providing over the last 7 years Art or Creative Direction as owner partner.
Sep 2008 - Present Freelance Art Director and founder of Stilelibero.com
Thorough grounding in websites and multimedia strategic-creative navigation, have been projecting planning and creating interactive entertaining/informative experiences for the web; brand identity & product design, user-centered interface design management and capacities. I am used to develop briefs as far as frame/develop creative concepts, including reviewing databased projects, personalized CMS or backend productions, assuring user-centered design, high quality and consistency from sketches through developing to the final launch.
Jun 2003 - Aug 2008 Creative Director at Insigno Srl
Since 2003 associated with a fast-growing new media company, highly improving company warness nationwide, led among Best5 Italian Web Agencies (PMI06 Awards), partnered with Roncaglia & Wijkander Network, won first place in "TP Award 2007", developed 2 brand new company branches: Networking and Product Design.
May 2001 - Jun 2003 Art Director and Web Designer at Sinergia Adv
Teaming up with advertising & marketing company, networking with relevant italian agencies, 15 years on the market, very well defined clients and market share. Activate, organize and build web team to create a brand new branch. Art direction and production, performing QA. Repositioning of agency even on web, enlarged market share. Custumers billing increased by over 70 % in 2 year, improving customer satisfaction. Improved communication and new corporate website, improved agency awareness.
Aug 2000 - Apr 2001 Art Director at Modem Media Inc.
Initially based in S.Francisco, I have been employed in London office in the same position mainly to redesign PHILIPS.com web design brand new-site project, in team with Norwalk (US) Creative office. Team working with Creative Director, IT techs, managing copywriters and graphic designers. Define content, layouts, structure and processes of personalizable user-area. Research and improve B2C area, in order to identify sitemap, content by access level. Newely projected and designed an engaging and entertaining MM internal employers database. Creative assistence and art direction on different IBM, FriendsProvident and Playstation projects.
Jan 1995 - Oct 2000 Founder of Ideagrafica.
Starting up a new design studio on my own, company activities have been focusing on graphic design and development of digital images, corporate/brand identity. Continuous tests with software have led to the development of a personal digital art gallery published and featured all over the world. Just after entering internet market ompany become one of the Italian most appreciated about Internet technologies and User Interface Design, hired by some relevant Advertising Agencies.