I've always had a passionate connection to design and an anthropological fascination with how people relate to the world around them. Throughout my career I've always been drawn to the challenge of the best possible way to connect people to brands and to keep them engaged in an authentic way.
My diverse experience has allowed me to gain keen insight into the entire thought process of the consumer, from discovery to consumption. Turning consumers into brand advocates is the most cost effective way to increased sales and the broadening of your customer base.
With a strong leadership background, I know how to successfully rally troops to complete and exceed the very difficult challenges facing us into today’s ever changing market. Imagination, collaboration and flexibility is the key to my success as a leader.
My client experience has included technology, mobile products and communications, consumer goods, gaming and entertainment. In particular, my experiences in the new product development for Pepsi and Sandisk have allowed me to be immersed in the product lifecycle, from concept to branding to advertising to website development and social media. My most recent position at CBS Interactive has allowed me to further explore brave new worlds of engagement in the mobile space as well as increased exposure on more traditional media such as television and electronic billboards in Times Square.