Advertising, San Francisco California United States
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Brief Summary
I've always had a passionate connection to design and an anthropological fascination with how people relate to the world around them. Throughout my career I've always been drawn to the challenge of the best possible way to connect people to brands and to keep them engaged in an authentic way.

My diverse experience has allowed me to gain keen insight into the entire thought process of the consumer, from discovery to consumption. Turning consumers into brand advocates is the most cost effective way to increased sales and the broadening of your customer base.

With a strong leadership background, I know how to successfully rally troops to complete and exceed the very difficult challenges facing us into today’s ever changing market. Imagination, collaboration and flexibility is the key to my success as a leader.

My client experience has included technology, mobile products and communications, consumer goods, gaming and entertainment. In particular, my experiences in the new product development for Pepsi and Sandisk have allowed me to be immersed in the product lifecycle, from concept to branding to advertising to website development and social media. My most recent position at CBS Interactive has allowed me to further explore brave new worlds of engagement in the mobile space as well as increased exposure on more traditional media such as television and electronic billboards in Times Square. 
Pepsi, Microsoft & Microsoft gaming, Sony, CBS, Skyy Vodka, Sandisk, Nokia, AT&T Wireless, EBAY, SUN, CocaCola, Eidos, Logitech, Safeway, SuperCuts, CNET, CBS Sports, CBS News,,,, ...many more.
Professional Experience


CBS Interactive • Creative Director San Francisco. CA
As the Creative Director of the central marketing team I've led a diverse team of 25 multi-disciplined creative and production team members on diverse projects across all of our sports, entertainment and technology brands.

Projects included a wide range of online advertising/ad innovation campaigns and social media experiences that support our 22 brands. This included everything from videos, brand take-overs, banners, mobile units and interactive brand engagement at site level and in the social arena.

Another important part of my job entailed creative leadership over large-scale events for our major brands; CNET. GameSpot and CBS Sports. Throughout the year we designed 6 major conference experiences from CES, to Comicon, to SXSW, to E3 for gaming. Not only did we create the entire booth experience with graphics and video installations, we also created the invitations, advertising and social media campaign to drive traffic to the events.

AUG 09 - AUG 10
British Telecom/ Ribbit mobile • Creative Director Palo Alto, CA
Launched Ribbit Mobile. Worked with a team to develop branding, a multi-platform website, and all marketing materials that included illustration, posters, sales pieces, in-store signage, etc.

McCann/SF, Y&R,, Collaborate, Publicis, JWT, Swirl,, AKQA

JAN 06 - APR 07
GreySF • Creative Director/ Vice President San Francisco, CA
Sandisk, Nokia, McAfee, Olive - Branding, Design, Print, Television, Online
After creating the campaign that led to a successful win of the International SanDisk account, I was hired as Creative Director to help lead a team of 12 creatives and a team of production artist.

Projects included an innovative global guerilla campaign that helped to launch a new music product to compete with the Apple iPod. We then followed up with traditional advertising in print, online and social media experiences as well as creating a unique landing page for the two part campaign.This included everything from videos, banners, wild postings and large scale musical events.

I continued to work on a diverse list of clients that included BMW, Nokia, Blue Cross, and McAfee.

Goodby Silverstein Partners, Kirshenbaum Bond & Partners, McCann/SF, GSD&M, GreySF
Clients included Microsoft Gaming, Eidos, Pac Bell Wireless, Peoplesoft,

APR 96 - FEB 98
McCann Erickson • Associate Creative Director - Led a group of 16 people San Francisco, CA
AT&T Wireless and Safeway -Branding, Design, Print, Television, Point-of-sale,

JAN 95- APR 96
DDB Needham Worldwide • Senior Art Director & Designer Dallas, TX Pepsi Co. (All Sport, Lipton’s, Aquafina, Mountain Dew)
New Product Branding, Print, Point-of-sale, Packaging, Promotions

SEP 91 - DEC 94
Marcus & Associates Advertising • Senior Art Director & Designer Dallas, TX
Branding, Design, Print, Television, Point-of-sale,

JUN 90 - AUG 88
Berger & Reed Advertising / Bauerlein • Art Director/ Various New Orleans, LA
Branding, Design, Print, Television, Point-of-sale, Direct, Promotions

Microsoft & Microsoft Gaming, Mervyn’s, SuperCuts, SKYY Vodka, Eidos (Tomb Raider), Pepsi, Coca Cola, Nokia, Pacific Bell Wireless, Charles Schwab, Ernst and Young, Visa, Credit Suisse, American Heart Association, Duvel Beer, PeopleSoft,, Uniden, Ribbit Mobile, British Telecom, Safeway Supermarket, Rosemount Wines, Gloria Jeans coffees, Object Space Technology, Crystal Hot Sauce, CNET, CBS Sports, CBS News,,,,

University of Louisiana/ Lafayette, LA BFA / Advertising Design 3.5 GPA

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