Owner and designer Christine Cavataio’s  past history in Directing and developing brand marketing as attributed to the success of some of the major brands today. Working with Polo/Ralph Lauren, Abercrombie and Fitch and others during the years of their greatest growth as a brand has given her the experience needed to help move any company from ordinary to the extraordinary.

This is a portfolio of my jewelry design work if you want to see some of my graphic design work please go to http://www.ccdesigns.info

MARKETING DESIGN CONSULTANT

Promoting materials via Graphic Design, Video and Web

15 years graphic design marketing experience

SKILLS

Ÿ  Graphic design

Ÿ  Website design

Ÿ  Marketing collateral

Ÿ  Branding/identity

Ÿ  Campaigns

Ÿ  Flash introduction: http://www.rosendales.com

Ÿ  Website design: http://www.steamheatdesigns.com

Ÿ  Video samples: http://www.wellcomemat.com/ccavatai

Ÿ  Work samples: http://www.styleportfolios.com/ccavatai

Ÿ  Proficient in Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Quark, Flash, Dreamweaver, FinalCut Pro, Motion, and DVD Pro.

Ÿ  Home Office Includes: Mac ox 10.6.4, Fax, Copier, High-Speed Internet, and Telephone.

WORK HISTORY

Clients serviced since 1998

Details, a restaurant

3 years

Ÿ  Logo design

Ÿ  The design of a DVD press kit including promotional video I have done for him on the restaurant “Rosendales” and the packaging of the press kit.

Ÿ  Produced over 5 videos for promotional use of the restaurant.

Ÿ  Produced a 12 page brochure for Bocuse D’ Or USA event

Luna Aromathology

1 year

Ÿ  Developed and created marketing materials for beauty product line.

Ÿ  Researched trends and materials for product line.

Ÿ  Developed theme and packaging, logo and promotional materials (photography, signs, catalogs, brochures, cards, press kit, and website) for line.

Ÿ  Promoted the line at trade shows and developed trade show displays and backdrops.

Ÿ  Researched and contacted stores for sales and worked with salespeople to distribute line. Luna was sold in Bergdorf Goodman and Hotel Del Coronado in California amongst others.

Structure

Ÿ  Designed store fronts, hangtags for sportswear and 7 videos for in store use.

Ÿ  The hangtag designs received a “How” award in their magazine edition competition 2001.

Longaberger

Ÿ  Designed product textile prints and surface designs for pottery.

Contractual Work

Ÿ  Worked with various organizations to produce brochures, logos, hangtags, videos and graphic tee shirt designs.

ABERCROMBIE AND FITCH

Director Merchandise Marketing

1995-1998

Ÿ  Managed marketing and creative design of graphics and packaging for merchandise. i.e.: logos, hang tags, all paper marketing, and web site design.

Ÿ  Maintained continuity between the brand, its customer and the marketing of the brand.

Ÿ  Relocated marketing design that was being done with outside sources and brought it in-house which saved the company thousands.

Ÿ  Enforced our brand identity throughout our labeling in order to keep maintain strong brand recognition and saving the company greatly in the price of manufacturing so many various woven labels.

Ÿ  Directed and arranged photo shoots for the jeans labeling and directed my staff as to the design for the hangtags and flashers.

Ÿ  Marketing was geared to depict a lifestyle that our customers aspired to.

Previously employed as Freelance Fabric Print Designer with TOMMY HILFIGER (1993-1995); Art Director with Calvin Klein (1989-1993); Art Director with Polo/Ralph Lauren (1983-1989).

EDUCATION

Fashion Institute of Technology

*References available upon request.

HOW for design of hangtags for the clothing line Structure

Different write ups online about the Steamheat design jewelry: