Shane Fleming
Art Direction, United States
 
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Brief Summary
I'm an accomplished Creative Director, Art Director, and Designer.
I have over ten years of integrated advertising and design experience.
And an exhaustive understanding of digital solutions and tactics.
I'm a strategic thinker, a pragmatist, and a solver of problems.

Skilset Overview:
Over ten years of Integrated Advertising experience, producing projects from
concept to completion. Experienced in managing multiple priorities, and ability
to think creatively against aggressive deadlines. Acute attention to detail. Team
player with excellent time management skills and a strong work ethic.

A solid working knowledge of experience design, brand development, interactive
and creative process. Experience developing, implementing and monitoring quality standards across all creative department artifacts and deliverables. Providing regular team leadership and constructive feedback on all accounts in the business unit.

Creative Direction, User Interface Design, Interaction Design, Visual Design, Prototyping and Development, User Experience, Multiplatform Thinking,

A thorough, professional-level knowledge of all the industry-standard software.
Fluent in hand coding HTML, CSS, DHTML, and Actionscript 3.  
Clients
Nike, Converse, Nintendo, Levi's, MINI, Mercedes-Benz, Lexus, Toyota, Sprint, GE, Hewlett-Packard, Virgin Mobile, Yamaha, Capital One, ING Direct, Lucas Arts, Molson, Coca-Cola, Chevrolet, Sonic, Chanel, Specialized, Sun Microsystems, Yahoo!, Taco Bell. 
Professional Experience
Goodby, Silverstein & Partners, Senior Creative (Art)
Currently at GS&P I have the pleasure of working for a variety of clients (HP,
Chevrolet, Chanel, Sonic, Sprint and Specialized) and the even bigger pleasure of working directly with Rich Silverstein and Christian Haas (ECD & Associate Partner).
I specifically provide digital expertise, and I regularly participate in new business pitches. Find a more detailed description of my capabilities below. [2009- Present]

R/GA, Associate Creative Director
At R/GA I worked on two successful new business pitches; Mastercard and Taco
Bell. I was able to learn from some big brains, working directly with Nick Law (CCO), Kris Kiger (SVP) and Mauro Cavelletti (ECD). I was also the West Coast creative representative for the creation of the B&N Nook eReader (providing creative
guidance for backend/frontend development vendors). Along with helping to lead
San Francisco's creative team, I taught the MAS Greenhouse Program (guiding
12-15 students, 6 weeks at a time through real R/GA projects). [2009]

Goodby, Silverstein & Partners, Senior Creative (Art)
At GS&P I worked primarily on the Sprint and GE accounts as one of the (few)
senior Interactive creatives. I was instrumental in establishing Sprint's online
presence visually and enforcing the rollout and useage of it's newly developed
brand. Most recently, I was the senior creative on the GE account, and played a
key role in winning the business and maintaining it's success. [2007- 2009]

Butler, Shine, Stern and Partners, Interactive Creative Director
At BSSP, I was the head of the interactive creative department (6-8 people, $3M annually), leading the creative team to achieve results-oriented success strategic marketing integration. Involvement in each project included: creative direction, art direction, conceptualization, conceiving and creating experience design solutions
that fulfill strategic business objectives, effective communication of design
strategies and concepts, effectively selling ideas, client liaison, efficient budget/
time management, project coordination, implementing process and procedures
initiatives, team leadership, mentorship, and team building. [2007]

henderson bas kohn (MDC Partners), Creative Director
I assumed the Creative Director role when the current CD left, overseeing all
accounts. See below for details. [2006]

henderson bas kohn (MDC Partners), Associate Creative Director
At hbk I was the creative head of the Nike and Toyota/Lexus accounts. Working
with the CD, I helped to provide mentorship and guidance to staff in the creative department on all accounts (14 people, $6M annually). This involved: creative direction, art direction, conceptualization, execution of visual designs, leading large photoshoots and sound recordings, effectively selling ideas, client liaison, efficient budget & time management, and project coordination. [2003- 2006]

Switch interactive, Art Director
My role at Switch involved conceptualization, art direction, design, and design production of complete branding campaigns for both print and web, project coordination, client liaison, press checks, supplier/vendor coordination and orchestrating production teams. [2000- 2003]

Fleming Design, Senior Designer (name is no relation)
Role at Fleming Design involved designing complete branding packages, point-of-purchase campaigns, and identities for both print and web. Our same last names
are no relation. [1999- 2000]http://www.shanefleming.com/shanefleming.html 
Awards and Recognition
2010
One Show Interactive: Silver / Corporate Website (GE)
One Show Interactive: Bronze / Interface Design (GE)
One Show Interactive: Finalist / Craft Category (GE)
D&AD: In Book / Websites-Animation (GE)
AdCritic: Pick of the Day (4G iPad Case)
Effie Awards: Winner (Silver) (NDC)
Art Directors Club: GOLD Cube (GE)
Andy Awards: Finalist / Website/Microsite (GE)
Platinum PR Awards: Finalist (GE)
Creative Review Annual Awards: Winner (GE)

2009
Creativity: Best work of 2009 / Interactive, #5 (GE)
CEBA: Winner / Integrated Media Campaign (GE)
Contagious Magazine: Most Contagious 2009 / Green-Virtue (GE)
Cannes Cyber Lions: Bronze (GE)
AICP Next Awards: Audience Choice Winner (GE)
AICP Next Awards: Winner (GE)
The Clios: Silver / Microsite (GE)
The Clios: Bronze / Animation (NDC)
The Clios: Finalist / Innovative use of Technology (GE)
New York Festivals: Finalist / Telecommunications (NDC)
Webby Awards: People's Voice Winner / Telecommunications
Webby Awards: Finalist / Telecommunications (NDC)
D&AD: In Book / Websites-Animation (NDC)
FITC (Flash In The Can): Best In Show (GE)
FITC (Flash In The Can): Visual Design (Winner) (GE)
FITC (Flash In The Can): Experimental Flash (Winner) (GE AR)
FITC (Flash In The Can): Flash Animation (Finalist) (GE)
FWA (Favourite Website Awards): Site of the Month (GE)
FWA (Favourite Website Awards): Site of the Day (GE)
AdCritic: Interactive Pick of the Day (GE)
Communication Arts: Webpick of the day (GE)
OMNA Award: Best Reference Website
OMNA Member's Choice Award: Best Overall Website

2008
Webby Awards: Winner
FITC (Flash In The Can): Best Canadian Designer (Finalist)
Davey Awards: Gold
Communication Arts: Webpick of the week
Best Ads on TV: Winner, Weeks Best
Best Ads on TV: Winner, Weeks Best

2007
International Automotive Advertising Awards (IAAA): Gold
FITC (Flash In The Can): Best Canadian Designer
Webby Awards: Official Honoree
Web Marketing Association - Webaward: Outstanding Achievement
Interactive Media Awards: Outstanding Achievement
Advertising and Design Club of Canada: Merit

2006
Advertising and Design Club of Canada: Merit
Applied Arts: Interactive Annual (01/06)
Applied Arts: Interactive Annual (01/06)
Applied Arts: Interactive Annual (01/06)
Applied Arts: Interactive Annual (01/06)
Digital Marketing Awards: Silver
Digital Marketing Awards: Silver

2005
London International Awards: Finalist
London International Awards: Finalist
One Show Interactive: Merit
Applied Arts: Design Annual (01/05)
Digital Marketing Awards: Gold
Digital Marketing Awards: Certificate
Digital Marketing Awards: Certificate
Digital Marketing Awards: Certificate
Digital Marketing Awards: Certificate
Digital Marketing Awards: Certificate
Advertising and Design Club of Canada: Gold
Advertising and Design Club of Canada: Merit
Canadian Marketing Awards: Gold
Flash In The Can (fitc): Finalist
Flash In The Can (fitc): Finalist
Flash In The Can (fitc): Finalist
FWA (Favourite Website Awards): Site of the Day
Internet Tiny Awards: Site of the Week

2004
Viral Advertising Awards: Winner
Print: Digital Design Annual (08/04): Winner
Vidfest: 3rd Place
FWA (Favourite Website Awards): Site of the Day
Internet Tiny Awards: Site of the Week

2003
Flash In The Can (fitc): Finalist
Graphex: Award of Excellence
Applied Arts: Design Annual (01/04)
Digital marketing awards: Certificate
Lotus awards: Award of Distinction
FWA (Favourite Website Awards): Site of the Day
Flashkit: Site of the Week
American Design Awards: Platinum Award x6
Internet Tiny Awards: Site of the Week
Visuellerorgasmus: Site of the Year
Webesteem: Site of the Year

2002
Lotus Awards: Best Product Site
Georgie Awards: Gold 
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