Ken Boostrom
Art Direction, Attleboro Massachusetts United States
 
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Contact details
314 Lincoln Ave
Tel: 508 2527225
Brief Summary
Hotwire Industries creates engaging communications using research, design and web development.

Hotwire is a team of seasoned marketing professionals providing thoughtful, strategic marketing to reach client goals. We have deep experience in research and product launch, branding, marketing communications, design and website development. We work with national, regional, and local brands in areas including healthcare marketing, sports branding, retail research, luxury branding and positioning, restaurant promotion and financial services.
Clients
ABC Sports
Blockbuster Video
Titleist
Charleton Hospital
FootJoy
Spalding Golf
Woman & Infants
AAA of Southern New England
ESPN
Parkinson Manufacturing
GTECH
Johnson & Johnson
DePuy Spine
Fall River 5
Bank RI
Polaroid
HP
Xerox
Codman
Ronzio Pizza
Little Harbor Yacht Brokers
Hinckley Yachts
HJY Radio
Chelo's Food Service
UVEX
Stowe Vermont
Rowenta
New England Gas
Taunton Municipal Lighting
Braintree Gas and Electric

Professional Experience
Account Manager | 6 Month Contract Position
Oomph Web Development - Web
Providence - April 2012 to October 2012
Contract Account Manager for Oomph, a full-service web agency providing strategy, design, development and an array of supplementary web development services. Led internal team of developers to six straight months of revenue goals. Project and account managed a large client base with timely updates, schedules and project estimating. Delivered on location CMS training to Oomph clients for Drupal. Conducted summaries for SEO evaluation. Updated social medial feeds. Front end web design and CSS. Created and followed new business leads.

Key Skills:
• Project Management for web developer projects (WordPress, Drupal and data migrations)
• Leadership and revenue goal development
• Google analytics and search engine optimization
• Front end web development

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Tristan Medical | Full Time Position
Director of Marketing and Interactive
Welter Primary Care - Healthcare Services
Raynham, MA - November 2011 to April 2012

Direct all marketing efforts in seven key areas of health care related practice. Manage $250,000 budget for advertising, TV, radio, social marketing and developed new corporate identity. Drive new business efforts for key health care segments. Develop and write website content and design. Update and store all medical forms and practice documentation.  Created and managed five WordPress sites, created Facebook and Twitter integrated social media accounts.

Key Skills:
• Brand development and positioning
• Integrated marketing and strategy for healthcare
• Web development, social media and analytics

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Hotwire Industries | 12 years of freelance and consulting
Creative Director and Web Developer
North Dighton, MA US
Providence RI - August 2000 to Present

Award winning agency specializing in advertising, print design and web development. Develop WordPress websites using CSS/HTML/PHP. Expert use of Photoshop, Illustrator, InDesign. Use Google Analytics to systematically improve website visits and stats. Art direct annual reports, medical branding and brochures. Plan, develop and manage budgets and vendor relationships. Good at multi-tasking and researching. Develop business strategies for integrated marketing programs and drive new business efforts. Work closely with clients to create vision, conceive designs, and consistently meet deadlines and requirements.

Key Skills:
• Google analytics and search engine optimization techniques
• Developed processes for naming, identity and branding
• W3C approved CSS, XHTML, PHP & WordPress

Major Accomplishment:
Designed the Monday Night Football Logo, Bowl Championship Series identity, College Football for ABC Sports, the NFL and ESPN.

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UMASS Dartmouth
Front End Web Developer | 3 Month Contract Position
North Dartmouth, MA US
November 2009 to January 2010

Worked as part of a web development group to convert the current UMASS Dartmouth Website into a new design. Three month contract position as front end web designer for the UMASS Dartmouth website. Designed 40,000 page website to new format. Expert knowledge of XHTML, CSS, PHP and Content Management Systems.

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Etonic Worldwide
Front End Web Developer | 3 Month Contract Position
Westborough, MA US
February 2010 to April 2010

Architect and design a large corporate website for a sporting goods company. Work directly with the CEO and Marketing to develop a new website featuring all the Etonic shoes clearly.

Built a 140 page website over a 10 week period. All css, html, php and wordpress. Organize over 800 images and batch process for production. Search engine optimization for natural selection. Integrated ecommerce. Expert knowledge of CSS3, HTML5 and PHP.

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LBC Communications
Creative Director
Providence, RI
March 1992 to August 2000

Oversaw all daily aspects of creative, strategies, branding initiatives and new business development for an award-winning, comprehensive communications firm. Managed a creative department of 15 designers, art directors and copywriters. Developed large branding campaigns for health care, sporting goods and utilities companies. Officially set up a frisbee golf course at Brown University Campus.

Key Skills:
• Created a naming process for developing new brands.
• Participated in all new business pitches with concepts and presentation materials.
• Expert knowledge of print production, plastics packaging, POP displays.
• Speaker at several client seminars on color and design practices.
• Managed a department of 12 creatives.
• Leadership abilities, budget analysis
• New sales and business development

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Leonard Monahan Lubars and Kelly
Senior Graphic Designer
Providence, RI US
September 1990 to March 1992

Worked as senior designer for a nationally recognized advertising agency. Established in-house design department and ensured successful implementation from strategy to creative production. Introduced several new branding efforts in creating, exhibits, logos, catalogs, and presentations for major clients. Additionally served as senior designer, studio manager and art director for two Providence advertising and design firms during a four year period.




 
Awards and Recognition
2005 Telly Award - TV Spot (AAA Southern New England)
2003 AIGA Bone Show - Logo (Converge Marketing)
2003 AIGA Bone Show - Corporate Brochure (Rowenta)
2003 Telly Awards - Product Introduction (FootJoy)
2003 Silver for Editing & Silver for Graphics (FootJoy)
2003 Axiem Award - Silver for Corporate (FootJoy)
2003 Aurora Awards, Platinum Best of Show - Editing (FootJoy)
2003 Aurora Awards, Gold - Product Introduction (FootJoy)
2002 Print Design Annual - Poster (Ronzio Pizza & Subs)
2002 Print Design Annual - Identity (Converge Marketing)
1999 Graphis Design Letterhead 4 - Stationery (LBC Design)
1999 Graphis Design Annual - Brochure (Artist Furniture)
1998 Print T-Shirt Annual - T-shirt Design (WHJY Radio)
1998 Mead Top 60 Award - Posters (Titleist & FootJoy)
1997 Print Design Annual - T-shirt Design (WHJY Radio)
1997 Print Design Annual - Product Identity (Titleist & FootJoy)
 
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