The Smirnoff Nightlife Exchange, a global campaign, celebrates the world’s best nightlife. Getting the word out with large media buys, people from 14 countries can post and view ideas as to what makes their country’s nightlife great. The most liked popular ideas then become part of a series of ‘nightlife exchanges’, allowing people to experience how different countries party. Creative Role: Sr. Interactive AD, Concept, Design View entire project at www.StefaniCottrill.com