Brief Summary
Creativity, I believe, is really about problem solving. For the past 15 years, I’ve specialized in solving marketing problems with great ideas, designs and executions. As an Art Director/Creative Director I’ve gained a wealth of experience both in large multinational agencies and small local boutiques creating solutions for brands such as EastLink, Bell Aliant, Nissan Canada, General Motors Canada, Nova Scotia Community College, Atlantic Lottery Corporation, O’Regan’s Automotive, McDonalds Canada, Nova Scotia Tourism and Nova Scotia Come to Life.
Clients
Events Nova Scotia, Colour Creative Persuasion, Communications Nova Scotia Standing Offer, Cossette East, Extreme Group, Trampoline Branding, MT&L Public Relations, Media Mechanics
Professional Experience
EDUCATION /
Art Center College of Design, Pasadena, CA, BFA , Art Center Scholarship – 1996
EXPERIENCE /
Freelance Clients, 2010 - 2012
- Events Nova Scotia, Colour Creative Persuasion, Communications Nova Scotia Standing Offer, Cossette East, Extreme Group, Trampoline Branding, MT&L Public Relations, Media Mechanics
Chester & Company, Halifax, Associate Creative Director, 2008 – 2010
- Mentored Junior teams
- Responsible for agency creative standards
- Conducted performance reviews for creative staff.
- Involvement in strategy sessions
- Involvement in overall agency direction
Freelance Clients, 2007 – 2008
- Impact Communications, Colour Creative Persuasion
Extreme, Halifax, Art Director, 2007
- Part of lead team on Bell Aliant
- Responsible for concept development with copywriter
- Responsible for overseeing photoshoots and TV shoots
- Responsible for client presentations
Bristol, Halifax, Art Director, 2005 – 2007
- Part of lead team on Superstore (Loblaws), ALC, Brand Nova Scotia
- Responsible for concept development with copywriter
- Responsible for overseeing photoshoots and TV shoots
- Responsible for client presentations
Freelance Clients / 2002 – 2005
- Axmith McIntyre Wicht, Cossette Atlantic, The Marketing Store Worldwide,
Cundari Integrated Communications, porkpie hat advertising, Allard Johnson
Campbell & Partners/Allard Johnson, Toronto, Art Director, 1998 – 2002
- Part of lead creative team on Keg Steakhouse & Bar, Sobeys, Novartis Animal Health
- Responsible for concept development with copywriter
- Responsible for overseeing photoshoots and TV shoots
- Responsible for client presentations
MacLaren McCann, Toronto, Art Director, 1997 – 1998
- Clients: General Motors, McNeil Consumer Products, Motorola
- Responsible for concept development with copywriter
- Responsible for overseeing photoshoots and TV shoots
- Responsible for client presentations
MEDIA /
Print, Television, Radio, Outdoor, Direct Mail, Collateral, Point of Sale, Web
Awards and Recognition
2012 Ice Awards – Non-Traditional Campaign – Silver
2010 Ice Awards - Point of Sale Single - Silver
2010 Ice Awards - Point of Sale Single - Merit
2010 Ice Awards - TV Campaign - Merit
2010 Summit Awards - Print - 2 Bronze
2010 Summit Awards - Poster - Bronze
2010 Summit Awards - Poster - Silver
2007 Ice Awards - Out of Home Single - Merit
2007 Ice Awards - Export Marketing Campaign - Merit
2004 Marketing Awards - Newspaper Campaign – Gold