rick fernandez
sr. designer I web desiger I art manager
Seasoned, award-winning designer with 10+ year portfolio of success
across packaging, print, logo, website, sales & marketing collateral, and
multimedia design. Broad, diverse industry experience includes toys,
video games, education, entertainment, automotive, power tools,
outdoor, sports, and luxury goods. Known for creating innovative
designs for such key clients as: Nokia, Disney, Target, Neutrogena,
Budweiser, Intuit and Isuzu Motors. Dedicated to driving projects from
concept to completion with passion, creativity, and attention to detail.

Expertise & Interest
• Creative Services
• Product Packaging & Displays
• Web Design & User Experience
• Blog & Social Media Design
• Product Identity & Branding
• Tradeshow Exhibition Design
• Technical Illustration
• Creative Staff Mentoring
• Fluent in Spanish & English

Selected Experience
2010-present Consultant
Lakeshore Learning: Mfg. of
educational products, toys, and
activities for schools.
2008-2010 Consultant
Bigfoot Entertainment: Movie
studio and film school in Cebu,
Philippines.

2007-2008 Design Manager
Robbins Brothers a Major So Cal
jewelry chain

2005-present Founder
Creativeblox: a creative services
studio specializing in print, packaging
and web design.

2005 Sr. Designer
Americhip, Inc.: Manufacturer and
printer of unique printed inserts
and dimensional promo packaging.
2003-2005 Creative Director
NIKOTA USA: A manufacturer of
power tools, motorized bikes,
generators and compressors.

2002-2003 Art Director
Gamespy Industries: A leading
entertainment website that
delivers live multiplayer gaming &
editorial content to gamers
worldwide.
2001-2002 Web Designer
Answerthink Consulting: The
pioneer of behavioral targeting
techniques on the web.
Highlights & Kudos
• Played key role on team that won JD
Power & Associates Award for
Consumer Site Usability on
isuzumotors.com website design
Answerthink
• Earned Imagesmith President’s Award
for Packaging Design on Snoopy’s
Geography Interactive CD.
• Won Children's Book of the Year Award
for Angie the Ant and the Bumblebee
Tree. (Susie B Marketing)
• Designed and developed websites for
key accounts including: Neutrogena,
BlueCross of California, IBM,
Budweiser, InteliTouch, eRealtor.com,
and Isuzu Motors. (Answerthink)
• Directed creative services staff in
developing, designing, and supporting
100+ websites & game portals; created
ad products, flash presentations,
complete site redesigns; revamped
brand, created sales materials, established
budget, hired freelance talent,
and coordinated tradeshow exhibitions.
(GameSpy Industries)
• Created easy-to-understand illustrations
that explained complex
processes to kids aged 4-6; developed
packaging standard to enhance brand
recognition and retention; revamped
packaging to improve shelf appearance,
and reduce COGS and breakage.
(Lakeshore Learning)
• Overhauled website and branding and
directed photography of 4K+ jewelry
products; produced bride magazine
interactive insert campaign. (Robbins
Brothers)
• Founded internship program for
inner-city kids teaching them web
animation and photo retouching using
Photoshop. (Creativeblox Studios)
• Redesigned guy.com entertainment
blog; efforts resulted in boosting
Google page rank from 1 to 5 and
significantly increased subscriber
volume. (Bigfoot Studios)
• Mentored team of designers, writers,
photographers, coders, and interns;
created packaging for 8 product lines
and 400+ consumer products including
power tools, storage systems, lighting,
strollers, ATVs, and dirt bikes. (Nikota)
• Produced private-label packaging for
Husky, Hemi, Jeep, Coleman,
PepBoys, Target, Kragen Auto, and
CSK. (Nikota USA)
• Designed interactive paper mechanisms,
pop-ups ,and 3D paper projects
using voice & LED chips, conductive
inks, radio frequency ID tags, and
animation in print (Americhip)
Education
• Bachelor Degree in Multimedia
• Canterbury University, UK
• Certification in Adobe Creative Suite
• Storyboard & Illustration Studies
University of California at Los Angeles
• Computer Graphics Studies/Graphic
Design Art Center, Pasadena, California
& Platt College, Lakewood, California
Technical Proficiencies
Adobe CS5 • Microsoft Office • Google
Sketchup • Quark Xpress • Wordpress,
Google Analytics • Mac & Windows OS
to set up an interview please contact me via
cell: 1 626 230 8140 I email: [email protected] I skype: creativeblox
online portfolio: www.wix.com/creativeblox/rick-fernandez I references: www.linkedin.com/on/creativeblox