regarding pd

I am Magritte’s, Duchamp’s, as well as my mother’s offspring. Inspired by all three of them I juxtapose ordinary objects in an unusual context to create conceptual installations. Instead of painting a pipe, I use an actual pipe and claim it not to be one. The object itself becomes even more dominant in its real presence, referring back to the subject it connotes. It is the source, medium and destination of artistic meaning. Displaced from its original surroundings and functions, it comes from the world of things to express and communicate the world of ideas.
The current condition of art in relation to an abundance of commodities has created the circumstances for a self sustained conceptual art where objects, upgraded from their plain commercial status, become my palette. Linguistic play and semiotics are utilized to complete my conceptual canvases. Subject matter is drawn from philosophy, society and popular culture.
My primary concern is the conceptual; form and material are treated as secondary, lightweight, and unpretentious. I treat objects as complete entities but also as connotations of the ideas they represent and, thus, engage them into a signification play between each other, into an endless striving for meaning domination. I throw them into a conceptual arena and you watch them fight each other. In the end, these visual poems depend on you to give your own verdict, to launch them into a career of metaphor, off into the realm of your imagination.

pd stands for Panagiotis Dimitropoulos who is also a semiologist (University of Kent, Goldsmiths College), and a conceptual copywriter (Rainey Kelly, Leo Burnett, BBDO group).

Panagiotis Dimitropoulos (30/10/1975)

www.concepd.com [email protected]

“The art of the past no longer exists as it once did. Its authority is lost. In its place there is a language of images. What matters now is who uses this language and for what purpose.” John Berger – Ways of Seeing
My main interests, as my favourite quote indicates, are contemporary culture in its theory and practical applications.

Education

2002 - 2004 Doctoral course (part-time) in School of Culture, Language and Communications - Institute of Education, University of London.
1999 - 2000 IAA (International Advertising Association) Diploma in ‘Advertising’ – Watford School of Business, University of Hertfordshire
1998 - 1999 Master of Arts in ‘Media and Communications Studies’ – Goldsmiths College, University of London
1995 -1998 Bachelor of Arts in ‘Communications and Image Studies’ (Upper Second degree) – School of Arts and Image S tudies, University of Kent at Canterbury

Employment History

2007 - 2010 Copywriter in Arrow Advertising (BBDO group)
2005 - 2007 Copywriter in Leo Burnett Athens
2003 - 2004 Copywriter in Spirit Advertising London
2002 Work placements in Rainey Kelly/Y&R London and Bates UK

Skills

• Conception of ideas and copies for the production of integrated communications campaigns.
• Expertise in how to effectively communicate a brand through conceptual, unconventional means (ambient media).
• Extensive theoretical knowledge around the issues of semiotics, culture, mass media and communications (MPhil level).
• Proficiency in semiotic analysis of contemporary media, images and cultural phenomena.
• Creating conceptual art through installations and mixed media.