CAREER OBJECTIVE
Bringing fulfillment to people’s lives through brand design innovation.
WORK EXPERIENCE
Proprietor
Orlando V. Design, Los Angeles, CA
July 2007 to present
I design packaging, websites and various design materials for companies large and small. Clients include Jada Toys, Jakks Pacific, Playhut and EA Games.
Senior Designer
Excalibur Electronics, Inc., Miami, FL
July 2006 to June 2007
My principle role was to mainstream the art department with improved conceptualization and execution of package and product graphics. I led the Excalibur corporate logo redesign project. NASCAR, The Weather Channel and The New York Times are among the brands I coordinated approvals and designed packaging for. I managed the interns as well, mentoring the group with hands-on Apple/Adobe software training and package sample production.
Design Manager
Mattel Toys, Inc., El Segundo, CA
August 2004 to February 2006
As Design Manager of Matchbox packaging I partnered with Marketing and Product Design I designed the logo and art-directed the style guide design while leading the packaging team in the creation of over 300 hundred packages a year with multiple sub-brands. Sales grew more than 100% and the new direction successfully reinvigorated this classic toy brand.
Senior Project Designer
Mattel Toys, Inc., El Segundo, CA
January 1997 to July 2004
In my first year I designed the launch of Mattel Classic Games (namely Magic 8 Ball, Kerplunk! and Toss Across) and the relaunch the global card game--UNO. In 2002 the brand received a refresh. In the seven years I was with it, UNO has been a huge success. Mattel Games licensing approvals were another responsibility. I designed packaging for many licenses like Nickelodeon, Disney, NBA, Marvel Comics, DC Comics and NBA. Responsibilities included art direction of photo shoots, contracting illustrators, graphic designers and production artists. I was hands-on in all aspects of a design project from concept to production including while collaborating within a team. I participated regularly in cross-functional, inter-departmental brainstorms.
Graphic Designer Contractor
June 1992 to December 1996
I worked onsite and offsite for various design and advertising agencies in Los Angeles, California.
Graphic Designer
J. Paul Getty Museum, Malibu, CA
June 1988 to May 1992
I designed directional signage, object labels, display graphics, brochures, booklets, posters, guides and advertising. I maintained the corporate identity between the various Getty Trust entities while designing forms, stationery and other corporate collateral. Macintosh computer training of design staff and configuring workstations were also my responsibility.
EDUCATION
UCLA Extension, Los Angeles, CA
2010, Post-graduate credit
Dreamweaver (HTML) and Flash (Action Script 3.0)
School of Art, Kent State University, Ohio
1989 and 1990, Post-graduate credit
Attended workshops on design and the use of the Macintosh (including first digital cameras, internet and Adobe PhotoShop version 1.0).
Otis Art Institute of Parsons School of Design, Los Angeles
1988 B.F.A. Communications Design
I was in the honors class: "Brooklyn 7" designing various print materials for non-profit and community organizations in my Junior and Senior years. Additionally, I was also employed as technical support for the Mac computer lab, process camera and print shop.
SOFTWARE
Adobe Creative Suite 4/5
Quark Express
Microsoft Office
DESIGN DEVELOPMENT
Category Immersion
Brainstorm Facilitation
Brand Mapping
ONLINE PORTFOLIO
www.coroflot.com/orlandovdesign
CONTACT
(626) 298-4052
[email protected] 
