Creative direction, photo art direction and graphic production for print and online with over 10 years of experience; including catalogues, magazines and fashion campaigns. Clients including BCBGMAXAZRIA, H&M, Hervé Léger and HUGO BOSS. Responsible for the concepts, layouts, casting and picking the creative teams including photographers and other freelance talents. Hands-on art direction on photoshoots both for still life images and modelshoots. Specialized in fashion, luxury and lifestyle branding and advertising.