Michelle Gagne Ballard
650.759.4726
[email protected] :: www.mgbeditorial.squarespace.com
Skills:
• Well-trained, authoritative editor and writer, with excellent style knowledge
• Publishing, Marketing and Advertising experience, in print and online, B2B, B2C
• Leadership includes project management, hiring and managing freelancers, authors, editors, marketing staff
• Internet and technology savvy, including social networking and research
• Fluent in a PC or Mac environment. Good with a steep learning curve on any program
MGB EDITORIAL, San Carlos, CA September 2007-Present
Serve as principal providing editorial and marketing contract and consulting services, including writing, copywriting, copyediting, proofing, project development. Work covers various disciplines: traditional print marketing, search engine marketing, web advertising, website copy, press releases, screenplay editing and non-fiction book-length development. Clients include Like.com, Pyrotecnico, Inc., Minty Green House Ad Solutions, Dr. Charles T. Kenny.
Traditional Editorial and Publishing Experience:
LONELY PLANET PUBLICATIONS, Oakland, CA November 1994-December 1997
Editor. Lead project teams, including copyediting and proofing text at all stages. Established US office's editorial
standards and practices. Researched, developed and project managed travel guides from concept into best selling US & Americas travel guides. Acquired content and lead guide updates for optimal market share. Headed up fact checking. Titles included San Francisco, New Orleans and New York City guides, California and New England and Mid-Atlantic States regional guides.
HIPPOCRENE BOOKS, INC., New York, NY March 1992-September 1994
Editorial & Marketing Assistant. Worked with authors on concept and structure of materials. Planned titles; signed new authors. Promoted and marketed a list of over 100 books per season, including foreign language dictionaries and language learning guides, and travel guides to the US and abroad. Revived critical interest and boosted sales for Sci-Fi/Fantasy
backlist with direct mail, PR and effective targeted catalog distribution.
Marketing Communications Experience:
MICROSOFT CORPORATION, Mountain View, CA August 1999-May 2002
Marketing Specialist. Managed creative projects designed to increase awareness of TV products, including promotions and trade shows. Supported business development with marketing communications; researched, digested and distributed to team analyst and media materials, developed compelling case studies. Created advertising, collateral, proposals, direct mail and website content.
ORACLE CORPORATION, Redwood Shores, CA November 1998-April 1999
Recruiting Coordinator, University Recruiting. Reported to Director of Recruiting. Researched, interviewed and invited highest-level engineering candidates to headquarters. Managed candidate database, including candidate review, data entry
and resume tracking.
NIKOLAS WEINSTEIN STUDIOS, INC., San Francisco, CA January 1998-November 1998
Marketing Manager. Targeted and established sales outlets for artist's limited-edition hand blown artwork. Managed
customer service to retailers and consumers. Managed events and marketing communications.
Education:
Tulane University, New Orleans, LA. Bachelor of Arts in English. 1991
University of Denver Publishing Institute, Denver, CO. Certificate. 1993
UC-Berkeley: (courses) Marketing, San Francisco, CA. 1998
