Dan Li
Illustration, Singapore
 
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Brief Summary
I am an illustrator and designer, and have set up LiDan Illustration & Design Studio in 2009 in
Singapore. I obtained my Masters Degree in illustration from Edinburgh College of Art in the UK in
2005. I can adept at different illustration styles, and had used many different media depending on the
subject and purpose. My artwork and design had appeared in major publications, books, e-book,
magazines and advertising companies in Singapore, Japan, China, UK, New Zealand, Australia and
USA.
My art research has entered many art competitions in China, UK, USA, Singapore, Korea and Ukraine.
Notably, being final fifteen short-listed for Victoria and Albert (V&A) illustration awards 2005 in the UK.
Clients
Client List
------------------------------------------------------------------------------------------------------------------------------------
Ministry of Education Ministry of Communications and Information
Institute of Technical Education (HQ) LEGO Singapore Pte Ltd
The Institute of Technical Education National University of Singapore
National Library Board National Archives of Singapore
Learning Media (New Zealand) Health Promotion Board
Marshall Cavendish International Pte Ltd Chromatic Media Pte Ltd
Lee Kuan Yew School of Public Policy National Environment Agency
The Esplanade Co Ltd SHYALALA (Singapore) Pte Ltd
Child Educational CO.PTE LTD Pagesetters services Pte Itd
Cambridge University Press (Japan, USA, Singapore) SPH Magazines Pte Ltd
Singapore Children's Society Lowe and Partners (Singapore) Pte Ltd
Lights & Shadows Crawford School of Public Policy
LEGO Singapore Pte Ltd Vopak Terminals Singapore Pte Ltd
Institute of Molecular and Cell Biology, A-star. Learners Publishing Private Limited
Golf Digest Singapore Harbour Future Leaders
Cuckoo Pte Ltd Caffeine Creative
Marshall Cavendish Publishing Group JDM Kids Pte Ltd
Tusitala Pte Ltd MTV Asia LDC
JWT (J. Walter Thompson), Singapore Ink On Paper Communications Pte Ltd
Irisnation Singapore Pte Ltd Emoxis LLP
JMatrix Consulting Pte Ltd Squake Inspired Interactions
One Dash 22 Pte Ltd Edventure Books Pte Ltd
Creative Performance Mastery International Pte Ltd Topix Studio
Harbour Future Leaders TSI Graphics
Pupilpeople Pte Ltd BLACKBOWTIE
ModernAge Design & Communications Scrawl Studios Pte Ltd
Time Out Magazine Select Books Pte Ltd
Select Publishing Pte Ltd M&C SAATCHI
Panpac Education Private Limited Union Book CO Pte Ltd
APSARA Antiques and Arts

Professional Experience
Education:
Sep 2004 to Dec 2005 Edinburgh College of Art, Masters Degree in Illustration
Sep 1999 to Jul 2003 China Academy of Art majored in Graphic Design Degree: Bachelor of Arts

Working Experience:

May 2009 to Present Set up a studio, LiDan Illustration & Design Studio. 
Dec 2008 to Apr 2009 Worked as a freelancer for publishing, magazine and advertising
companies located in different geographical location (Singapore, Japan and USA)
Apr 2008 to Nov 2008 Worked as an Illustrator and designer at Panpac Education Private Limited in Singapore
Feb 2008 to Mar 2008 Worked as an art teacher in St Nicholas Girls School in Singapore
(6 weeks, Part time, China traditional painting)
Jan 2007 to Jan 2008 Worked As an Art director at Fuzhou Newidea Planning CO.,LTD in China (Full time) I was leading a team of five designers.
Jan 2005 to Jul 2006 Worked as a drawing teacher at the Alba Cathay Chinese School in Edinburgh (part time)
Aug 2002 to Sep 2002 Graphic designer, Hangzhou Westlake Advertisement Company (part time)
Oct 2002 to Dec 2002 A member of designers and painters of a large fresco named Silk
Road for Zhejiang Yiwu Futian Ltd. The fresco area is 75㎡ (22m×3.3m), it displayed on the wall of front door at merchandise market in Yi Wu city

Study Research
Dissertation topic: Using of character in poster design (Bachelor of Arts) 2003
Dissertation topic: Discussing the different representation of technique and styles in illustration (Master of Degree) 2005

Referees
Jonathan Gibbs Illustration Department Chair, Edinburgh College of Art, Lauriston Place,
Edinburgh EH3 9DF, UK Email: [email protected]
Tel: +44 (0)131 2216134 Fax: +44 (0)131 221 6028
Hou Youmin Department professor, Visual Communication Design, China Academyof Art,
Hangzhou City, China 310002
Email: [email protected] Tel: (86)571 85591178
Awards and Recognition
Achievements & Awards
Year Award/ Achievements
2006 Selected for Image Nation of Exhibition in the Collins Gallery in Glasgow
2005 My Book illustration One Day was chosen as one of the short listed in the
V&A illustration Awards 2005 in the UK
2005 My Book illustration One Day has been exhibited in Victoria and Albert Museum in London.
2005 My degree show in Edinburgh College of Arts had been acclaimed by Sunday newspaper at Scotland
2003 Selected Award in the international competition Trnava Poster Triennial 2003
2003 Selected Award in The 4th PLATINUM ORIGINALITY Graphic Design Competition for design students in China Academy of Art
2002 Selected Prize of Kan Tai-Keung Prize in The 4th National College Students’ Visual Design Competition
2002 Selected Award in The 3rd PLATINUM ORIGINALITY Graphic design competition for design students in China Academy of Arts
2002 Two Selected Prizes in the 2nd Chinese Graphic Design Competition
2002 Three Selected Prizes:
One in commonwealth and other two in Korea International Poster Biennale
Designing Competition that is held once in two years.
2002 Two Excellent Awards in The 2002 Suzhou Impression City Brand Advertisement Exhibition
2002 Selected Prize in the Zhejiang Art Design Exhibition celebrating the 80th anniversary of Chinese Communist Party
2001 Selected Prize in the 2nd PLATINUM ORIGINALITY Graphic Design Competition for design students in China Academy of Art Privilege

Computer Skills
Software experience with Photoshop CS, Coreldraw, Painter X, Dreamweaver
MX , Illustrator CS, Indesign, Microsoft Office, etc.

Study Research
Dissertation topic: Using of character in poster design (Bachelor of Arts) 2003
Dissertation topic: Discussing the different representation of technique and styles in illustration (Master of Degree) 2005


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