Leon Cato
Photography, New York New York United States
 
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Contact details
Tel: 914 4179492
Brief Summary
I am a portrait and documentary photographer with a proven track record of delivering high quality, imaginative images to a variety of clients in London and New York.

Commission deliverables:

• Listening to your needs and understanding your specific requirements
• Realizing and capturing a portrait in a style that best reflects you or your brand
• Clear and concise communication from introduction through to completion
• Professional and efficient service that works for your business or individual purpose

I have previously had work highlighted in a variety of publications including The Independent, Daily Mail, The Huffington Post and Creative Boom.

With a diverse portfolio ranging from musicians to charities, and fashion brands to corporate clients I am adept at communicating on all levels and crafting visual solutions that creatively deliver desired results.

I am also an independent photography instructor with an ability to engage with students and a history of delivering successful training techniques. 
Clients
Pepsico
Airbnb
Cornell University
Kick the Can Entertainment
OPR Communications
Professional Experience
Leon Cato
Freelance Photographer
4040 74th Street, 2nd Floor
Elmhurst, NY 11373
914 417 9492 - info@leoncato.com
leoncato.houzz.com
www.leoncato.com

SUMMARY

A dynamic photographer and entrepreneur with a proven track record of delivering high-quality, imaginative images to a variety of clients. Success is achieved by understanding client requirements and crafting visual solutions that creatively convey the intended message.

A photography instructor with successful self-developed training techniques that yield tangible results.

RELEVANT EXPERIENCE

Leon Cato Photography, New York and London 2007 - Present

Owner, Freelance Photographer

Roles and Responsibilities

-Liaise with clients to draft creative briefs and manage financial expenditure and resources.
-Organise and execute client photo shoots both independently and in collaboration with set designers, interior designers, make-up artists, wardrobe stylists and male and female models.
-Process, edit, retouch and deliver digital photographs utilizing professional industry software.
-Operate Photo Fundamentals photography tutorials in New York and London which include; development of curriculum; drafting of course material; generation and distribution of marketing material and teaching of courses.
-Conceive, design and layout all marketing materials and distribute through combination of web, email, social media, and advertising channels. Conceived, designed and created company website and overall online presence.
-Write copy for website, blog and all public relations and marketing materials.
-Manage all company financials.


Clients include

Airbnb
Pepsico
Cornell University
Kick the Can Entertainment
Big Apple Living
Makini Regal Designs
Metrick Design
DreamSpace Realty


RELEVANT EXPERIENCE

Kingsborough Community College, City University of New York October 2012 – March 2013

Photography Instructor, Continuing Education Program
-Developed curriculum and drafted course material for groups of 10-12 students
-Assigned and evaluated weekly photography projects and assignments
-Facilitated coursework utilizing online and social media technology

Pace University, New York, NY 1998 – December 2004

Assistant Director, Print Production September 2002 – December 2005
Print Production Manager January 2000 – August 2002
-Served as chief liaison to 30 clients; 5 person creative team; and outside design, print,
mail and photography vendors to create low cost, effective marketing collateral.
-Managed print collateral scheduling, trafficking, estimating and production for over 900 projects annually.
-Collaborated with creative team to develop new initiatives and provide general art direction.
-Worked with external departments within organization to ensure compliance with established branding guidelines.
-Managed 2 staff.

SPECIALIST SKILLS

Photography
Experienced in Natural and Studio Lighting environments with various studio systems and Canon lighting systems and modifiers

Computer
Platforms: Macintosh OS, Windows
Software: Adobe Lightroom CC, Photoshop CC, Dreamweaver CC, Premiere Pro CC
Microsoft Office, Light Blue

EDUCATION

Self-taught in film and digital photography through a combination of primary and secondary research, practical exercises and participation in; workshops; photography seminars/expos; group shooting exercises and online discussion groups and forums.

Master of Business Administration Marketing Management and Information Systems
Pace University, New York, NY January 2002 Q.P.A. 3.59

INTERESTS

Motorcycling, Mountain Biking, Basketball, Soccer 
Awards and Recognition
Creative Boom
Daily Mail
Independent
Edge of Humanity
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