Leon Cato
Freelance Photographer
4040 74th Street, 2nd Floor
Elmhurst, NY 11373
914 417 9492 -
[email protected]leoncato.houzz.com
www.leoncato.com
SUMMARY
A dynamic photographer and entrepreneur with a proven track record of delivering high-quality, imaginative images to a variety of clients. Success is achieved by understanding client requirements and crafting visual solutions that creatively convey the intended message.
A photography instructor with successful self-developed training techniques that yield tangible results.
RELEVANT EXPERIENCE
Leon Cato Photography, New York and London 2007 - Present
Owner, Freelance Photographer
Roles and Responsibilities
-Liaise with clients to draft creative briefs and manage financial expenditure and resources.
-Organise and execute client photo shoots both independently and in collaboration with set designers, interior designers, make-up artists, wardrobe stylists and male and female models.
-Process, edit, retouch and deliver digital photographs utilizing professional industry software.
-Operate Photo Fundamentals photography tutorials in New York and London which include; development of curriculum; drafting of course material; generation and distribution of marketing material and teaching of courses.
-Conceive, design and layout all marketing materials and distribute through combination of web, email, social media, and advertising channels. Conceived, designed and created company website and overall online presence.
-Write copy for website, blog and all public relations and marketing materials.
-Manage all company financials.
Clients include
Airbnb
Pepsico
Cornell University
Kick the Can Entertainment
Big Apple Living
Makini Regal Designs
Metrick Design
DreamSpace Realty
RELEVANT EXPERIENCE
Kingsborough Community College, City University of New York October 2012 – March 2013
Photography Instructor, Continuing Education Program
-Developed curriculum and drafted course material for groups of 10-12 students
-Assigned and evaluated weekly photography projects and assignments
-Facilitated coursework utilizing online and social media technology
Pace University, New York, NY 1998 – December 2004
Assistant Director, Print Production September 2002 – December 2005
Print Production Manager January 2000 – August 2002
-Served as chief liaison to 30 clients; 5 person creative team; and outside design, print,
mail and photography vendors to create low cost, effective marketing collateral.
-Managed print collateral scheduling, trafficking, estimating and production for over 900 projects annually.
-Collaborated with creative team to develop new initiatives and provide general art direction.
-Worked with external departments within organization to ensure compliance with established branding guidelines.
-Managed 2 staff.
SPECIALIST SKILLS
Photography
Experienced in Natural and Studio Lighting environments with various studio systems and Canon lighting systems and modifiers
Computer
Platforms: Macintosh OS, Windows
Software: Adobe Lightroom CC, Photoshop CC, Dreamweaver CC, Premiere Pro CC
Microsoft Office, Light Blue
EDUCATION
Self-taught in film and digital photography through a combination of primary and secondary research, practical exercises and participation in; workshops; photography seminars/expos; group shooting exercises and online discussion groups and forums.
Master of Business Administration Marketing Management and Information Systems
Pace University, New York, NY January 2002 Q.P.A. 3.59
INTERESTS
Motorcycling, Mountain Biking, Basketball, Soccer
