Juan Madrigal
Art Direction, Montreal Quebec Canada
 
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Contact details
1980 Rue Gauthier
Tel: 438 8853207
Brief Summary
With more than 15 years experience as an Art Director & Photographer, I have an extensive background creating concepts for the fashion and retail industry. Being a Photographer, a Getty Images Contributor and a Photo Editor, I have experience in conceptualization, production and direction for photo shoots. My work has been featured in TrendLand, Fashion Served, Fubiz, Flavorwire, For Print Only, Abduzeedo, Threadspot, Junk Culture and Trendhunter among others.

I am enthusiastic about research and I love to share inspiration amongst colleagues. Resourceful and creative by nature, I will find a solution for almost anything.

I'm a proud member of the “Société des designers graphiques du Québec” and the Art Directors Club.

Specialties
Art direction & Creative direction / Web design / Social Media Marketing / Catalogue design and magazine design / Advanced typography skills / Professional Photographer / Best Sustainable practices / Logo Design & Branding
Clients
BABYtel, DR. Marteens, La Senza, Aldo Shoes, L’Oréal, Fiorucci, Model Shop, Esprit, Naf-Naf, Chevignon, Americanino, Rifle, Levi’s, Publicis, Graphiques M&H, MBC design, etc
Professional Experience
JUAN MADRIGAL | ART/CREATIVE DIRECTOR & PHOTOGRAPHER

I have spent time working in New York City, Montreal, Vancouver and Los Angeles.
With more than 15 years experience as an Art Director & Photographer, I have extensive background creating concepts for the fashion industry. Being a Photographer, a Getty Images Contributor and a Photo Editor, I have experience in conceptualization, production and direction for photo shoots. My work has been featured in TrendLand, Fashion Served, Fubiz, Flavorwire, For Print Only, Abduzeedo, Threadspot, Junk Culture and Trendhunter among others.

EMPLOYEE EXPERIENCE
Art Director
COSSETTE COMMUNICATIONS
SEPTEMBER 2011—april 2011 /MONTREAL, CANADA
Working closely with copywriters to create campaigns, ads and new media. Rendering client’s ideas with the agency’s marketing strategies to create effective visual campaigns. An advertising agency offering communication and marketing services in advertising, public relations, graphic design and new media.

Art Director & PHOTOGRAPHER
STRESSLIMIT DESIGN
SEPTEMBER 2010—AUGUST 2011 /MONTREAL, CANADA
Overseeing the aesthetic development of projects, while providing quality control throughout the process. Strategizing and creating concepts for websites and applications. Leading the artistic direction for collateral, marketing and advertising material. Stresslimit Design is a boutique agency specializing in web and interactive design.

Art Director & PHOTOGRAPHER
CLOTHING FOR MODERN TIMES
JUNE 2009—AUGUST 2010 /LOS ANGELES, US
Worked closely with the Creative Director throughout the successful rebranding of the company’s fashion labels. Created concepts for fashion campaigns, editorials, window displays and retail environment. Responsible for overseeing the direction and production of photo shoots. Product and Fashion Photographer. Managed the workflow within
the communications and marketing department. Clothing For Modern Times is a fashion house that oversees popular labels, such as, Urban Behavior & Costa Blanca.

SR Graphic Designer & Art Director
MOUNTAIN EQUIPMENT CO-OP
January 2007—MAY 2009 / VANCOUVER, CANADA
Designer and Photo Editor for the product catalogue. Worked closely with the Photography Coordinator to showcase a perfect selection of images for print and web. Designed interior and exterior store signage, POP, marketing material and trade-show booths. Logo design for events and campaigns. Re-designed brand collateral, updated the Brand Standards guide and standardized most of the typographic styles. Gained expertise in sustainable design. Mountain Equipment Co-op (MEC) is Canada’s largest and leading supplier of quality outdoor equipment.

SR Graphic Designer & Art Director
Pixel Logo
March 2006—October 2006 / MONTREAL, CANADA
Created logos, identity manuals, marketing material and brand collateral for print and web. Communicated with clients, managed and executed projects from A to Z. Pixel Logo is a company dedicated to logo design & branding.

SR Graphic Designer & Art Director
T2 Marketing
June 2004—August 2005 / MONTREAL, CANADA
Designed layouts and story boards for print and web. Photo Editor. Photo shoot, location and casting coordinator. Directed a small team of designers and multiple suppliers. T2 Marketing is a design studio serving companies in fashion, retail and interior design.

Graphic Designer & JR Art Director
Women Management
February 2002—july 2002 / NEW YORK CITY, US
Designed model portfolios and cards, fashion show packages, marketing and promotional material. Photo Editor and image retouching. Coordinating print production for portfolios and model cards. Women Management is an international model agency.

Graphic Designer & JR Art Director
Exito S.A.
March 2000—november 2001 / Medellín, Colombia
Managed and designed the corporate and brand identity, including print media and internal signage for 80+ stores. Worked with the fashion department as a branding and Photo Editor. Visual Merchandising and promotional material design. Exito is Colombia’s largest retail company.

Graphic Designer & JR Art Director
Chevignon
May 1997—october 1999 / Medellín, Colombia
Director of a small team of designers. Designed and coordinated Chevignon’s image brand. Photo Editor. Planning and logistics for fashion shows and photo shoots. Successful marketing plan implementation on a national scale. Designed catalogues and lookbooks. Chevignon is a French fashion and apparel company.

Graphic Designer
Hermeco S.A.
April 1996—april 1997 / Medellín, Colombia
Designed labels and packaging. Created brochures and marketing material. Hermeco is
a kids clothing company.

FREELANCE EXPERIENCE
BABYtel, DR. Marteens, La Senza, Aldo Shoes, L’Oréal, Fiorucci, Model Shop, Esprit, Naf-Naf, Chevignon, Americanino, Rifle, Levi’s, Publicis, Graphiques M&H, MBC design, etc.

EDUCATION
2008–2009 Advanced Typography Certificate, Langara College / Vancouver
1992–1997 BFA in Graphic Design, Universidad Pontificia Bolivariana (UPB) / Medellin, Colombia

COURSES & CONFERENCES
2011 Montreal Meets
2010 Creative Commons Salon
2009 Justified West, Type conference, Pecha Kucha Night NO 9, Adobe Creative Suite, GDC AGM with Michael Strassburger
2008 Design Thinkers, Practivism Speaker Series
Stefan Sagmeister’s “Things I have learned”
2007 Logo Savvy, Graphex Judges Night, Adobe Creative Suite Workshop
2006 “I haveanidea” Portfolio Night, “13 Gourous et moi” Portfolio Night
1999 Web design, basic HTML
1995 B&W photography
1994 Classic printing techniques

AWARDS
1996 University Award in typography
1995 University Award for the “Image Transformation” module

MEMBER
Société des designers graphiques du Québec
Art Directors Club

EXECUTIVE MEMBER
January 2007—MAY 2009 / VANCOUVER, CANADA
Communications Vice President for the Society of Graphic Designers of Canada, BC chapter.
Communications Director for Graphex 2008.

LANGUAGES
English, French & Spanish

COMPUTER SKILLS
Latest versions of Lightroom, Photoshop, InDesign, Illustrator, Acrobat, Bridge, Fontographer, WordPress and MS Office, Extensive Knowledge in Mac hardware.

CONTACT INFO
438.885.3207
[email protected]
www.juanmadrigal.ca 
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