I’ve worked across sectors, from education and government to professional services and the social economy. What connects my clients is their need to communicate a rich and complex proposition to many different kinds of people.
I hold that all communication should be life enhancing. We should come away from it feeling better, with a greater awareness of what is being communicated and the motivation to do something. But it can’t be a one-way street – we can only be inspired by something that connects, in a fundamental way, with our interests and preoccupations, our hopes and aspirations. Good communication is thus exemplified by conversation; a lively negotiation between what I want to say and what you want to hear.