JOSEPH KANDRA
WESTFORD, MA 01886
978.828.8560
www.linkedin.com/in/joekandra
[email protected]www.JoeKandra.com
GRAPHIC DESIGNER / CREATIVE LEAD
Demonstrated expertise developing and implementing world-class brand, design, and multi-media programs. Thrive independently or partner with senior executives, internal education departments, web development groups and marketing organizations to achieve results. Proven track record in business environments ranging from large corporations to small startups.
TECHNICAL SKILLS
- Photoshop, Illustrator, InDesign, PowerPoint, HTML, CSS, Templates, Logos, Illustrations, Cartoons, Layout Design, Branding, Animation, Mac and PC
PROFESSIONAL EXPERIENCE
KANDRA DESIGN, Westford, MA 2017 - Present
PRINCIPAL DESIGNER / ILLUSTRATOR
Graphic design, illustration, branding, print, and web across multiple business sectors
RSA SECURITY, Bedford, MA 2013 - 2017
PRINCIPAL GRAPHIC DESIGNER
Created web, print, illustration, animations, and brand elements for corporate-wide marketing applications. Managed creation of infographics and videos internally and with outside vendors. Designed web, eBooks, collateral documents, and tradeshow collateral, booth graphics and t-shirts. Maintained online archive of jobs, images, logos, and templates.
- Redesigned company blog website, increasing traffic and customer engagement.
- Produced campaigns including e-books, infographics, web images, and other collateral with unified graphic identity, expanding brand awareness.
- Distributed logos, templates, and brand guide internally, ensuring brand awareness and compliance.
- Managed conversion of co-branded RSA / Aveksa marketing collateral, creating unified message.
AVEKSA INC. (Acquired by RSA Security), Waltham, MA 2011 - 2013
CREATIVE LEAD
Originated, implemented and maintained print and online corporate identity materials, including corporate brand standards, logo usage, print and online collateral templates / standards, and executive presentations. Created graphic design for company website. Maintained and edited company website content.
- Designed and animated marketing videos, increasing web site traffic.
- Authored and produced Insight User Conference graphic identity and conference collateral for 2 US conferences and 1 in Europe.
BUYERZONE.COM, Waltham, MA 2010 - 2011
WEB DESIGNER
Primary designer for national search engine site Attorneys.com. Designed and edited images and layout of monthly emails for Attorneys.com and Buyerzone.com.
- Increased lead generation by creating and deploying new landing pages.
- Optimized landing pages with A / B split tests designs.
BMC SOFTWARE, Lexington, MA 2008 - 2010
SENIOR GRAPHIC DESIGNER
Acted as East Coast branch of Houston-based corporate graphics group to expand coverage for European branches.
- Converted BladeLogic collateral to BMC standards, ensuring smooth transition.
BLADELOGIC, INC. (Acquired by BMC Software), Lexington, MA 2008
CREATIVE LEAD
Created, implemented, and maintained print / online corporate identity materials, including brand standards, logo usage, print and online collateral templates / standards. Designed and created graphics and presentations. Refreshed, updated and maintained marketing content and graphic design of corporate website.
- Increased workflow efficiency by establishing job tracking procedures and graphic archive system.
KRONOS INC., Chelmsford, MA 2003 - 2007
SENIOR GRAPHIC DESIGNER
Created collateral, advertisements, web design / graphics, custom presentation templates, online annual reports. Designed and created animated e-cards and invitations. Developed and maintained corporate presentation templates and standards. Authored and led corporate seminars and training sessions on presentation standards and practices. Designed and animated online invitations for employee functions and holiday parties.
- Updated presentation templates and standardized usage, increasing brand identity.
- Reviewed presentations for user conferences, ensuring uniformity and adherence to brand.
- Created and animated “Salesman in a Box” presentation, updating company sales training.
ADDITIONAL PROFESSIONAL EXPERIENCE
CISCO SYSTEMS INC., San Jose, CA and Chelmsford, MA
MARCOM MANAGER I
PROFESSIONAL DEVELOPMENT
- Certification in Web Design, Boston University Center for Digital Imaging Arts, Waltham, MA
- Milton Glaser’s Graphic Design Program, School of Visual Arts, New York, NY
EDUCATION
- BACHELOR OF ARTS (BA), Theater Arts, University of New Hampshire, Durham, NH
