I am an editor and writer; I am managing editor of Yoga & Spa magazine and owner/editor of YourLocalMessenger.com.. I love being a journalist and I am always looking for opportunities and stories, but that is not all I do.
I am a content strategist and I help businesses realize their goals via planned, strategic and tactical communications with their target audience. If you need help identifying or articulating your marketing message and communicating with the customers you want to attract, I can develop a plan, create or update your marketing collateral and help bring the customers you want to your door. I have a strong PR and marketing background.
Words and pictures are my raw materials; stories are the glue engages people; websites, brochures, ads, post cards, social media, e-marketing newsletters etc are the delivery methods. I want to tell your story and connect you and your business to the people who need your services. What is your story?
Ingaglio Creative, Creatives at Work, Intaglio Plus, Schlapprizzi Attorneys at Law, The Abolition News Network, Master Foods (Dolmio, Uncle Ben's and Yeoman), Alveston Kitchens, Ecolab, Gardener Merchant and many more.
Preferred subject areas include food, health and lifestyle.
Internationally published in the US, UK, Ireland and Asia.
Experienced writer with the ability to tackle subjects that are complex, sensitive and demanding in a manner appropriate to the publication and its readership.
Skilled communicator and business communications specialist.
Good research and story development skills.
Track record in new product development.
Multi format experience includes online news, national magazines, continuity publications, direct marketing materials and corporate communications products including newsletter, websites and ad copywriting,
· Contributed to Yoga & Spa since early 2011. Managing Editor Yoga & Spa since July 2011. Responsible for writing, editing, planning and supporting sales. St Louis niche publication with 30,000 copies distributed free via spas, salons and markets.
· Writer, editor and consultant to Intaglio Creative and Creative’s at Work marketing companies working on websites, ad copywriting and other marketing applications.
· Since 2009, Owner & Editor YourLocalMessenger.com
o Online neighborhood newspaper that connects residents, businesses and people interested in Soulard, Benton Park, Lafayette Square and surrounding neighborhoods. Readership: 3500 per month.
o Product vision and development, including editorial direction, business planning and marketing.
o Editorial planning, story writing, adapting news journalism style for a hyperlocal model.
Volunteer writer for the Salvation Army, covering human-interest stories.
BOOKS: Wrote a book on the experience of building a custom home in Minnesota. Also a foreign resident’s guide to Batam, Indonesia, and an ethnic recipe collection (not published).
PREVIOUS WORK EXPERIENCE
2001-2002 Editor, The Beam, Singapore
The Beam is the Official Magazine of the British Association of Singapore
Planned, wrote, edited and prepared the publication for print.
Trained volunteers interested in publishing to work on the magazine.
Specified a new Mac desktop publishing system using PageMaker.
1995-1998 International Master Publishing (IMP), London, UK
IMP is a global leader in continuity publishing and direct marketing.
Senior Copy Editor, new product development: Projects included a series of UK original, and foreign language (including American English) adaptations of educational, health and literature collectables. Live products included “Delicious Meals Made Easy” and “Rock and Pop”.
1988-1998 Freelance, UK
Regular contributor of feature length articles
You and Your Baby
Young Mother Magazine, Bounty
Offshore Financial Review, Financial Times Business Publications
Essentials (national women’s magazine)
1989-1995 Business Communications Specialist, London, UK
Specialized in business-to-business communications, public relations, marketing and advertising consultancy to clients in the food service and hospitality industries.
Campaigns included origination of press, advertising and sales literature, customer and staff newsletters, press launches and conferences, exhibition support, events, internal communications and much more.
Clients included Master Foods, Ecolab, Alveston Kitchens, Gardner Merchant, Douwe Egberts, and many more.
EDUCATION AND TRAINING
Normandale Community College, MN Grammar and editing refresher courses,
Open University, UK Bachelor of Arts (Honors), 1996
Open University, UK Diploma in European Humanities, 1994
London College of Printing, UK Magazine Production, 1990