Ishraq Dhaly
Advertising, Dhaka Dhaka Bangladesh
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Contact details
Brand Marks Ltd., Apt B5, House 85
Road 4, Block B, Banani
Brief Summary
Having spent 10 years in the creative industry of advertising and brand management, I have managed to exceed expectations through innovative, efficiently-managed, objective-fulfilling projects for a multitude of industries ranging from big tobacco to telecoms, FMCG to financial, fashion & lifestyle to health & social marketing. The next frontier is elevating creativity through communication, digital media, innovations, targeting and guerrilla tactics, and obtaining individual recognition as a key player in brand experience management.

I write great copy. I devise great communication strategies for great brands. I create and execute flawless event & activation experiences. I do rebranding. I think, I do. I lead great teams. I lead from behind and make great agencies.
British American Tobacco Bangladesh
Netherlands Embassy
Social Marketing Company
CityCell (Pacific Telecom Bangladesh Limited)
Procter & Gamble
banglalink (Orascom Telecom Bangladesh Limited)

Professional Experience

House 325/1 • Road 9 • Block B
South Paik Para • Mirpur • Dhaka 1216 • Bangladesh

Mobile: +880-1740-113284 E-mail:
LinkedIn: Skype: ishraqdhaly

Ishraq Dhaly
To use my creative communication skills and diverse brand experience and contribute to a team of visionary innovators

Professional Experience
8/2012 – Present Brand Marks Limited
Group Account Director
• Responsible for leading a fresh and up-coming boutique 360 degree ad agency
• Also double as the Head of Marketing at Fair Distribution Limited, the mother company of Brand Marks

3/2012 – 5/2012 Bitopi – a leo burnette affiliate
Business Head
• Responsible for the new business development and servicing long-term blue chip clients
• Also doubled as Director, Planning at Spotlight Event Management Ltd., a sister concern of Bitopi

1/2011 – 2/2012 Interspeed Marketing Solutions Limited
Director, Planning
• Responsible for the strategic planning of the Consumer Engagement platform for retainer client British American Tobacco Bangladesh. The planning function is crucial to the operational management, quality improvement of processes within the agency and innovation in the new ways of engaging consumers with brand communication through permission-based direct marketing.
• Responsible for the speculative campaign planning for prospective clients and also roster clients of the sister-concern, Interspeed Advertising Limited

1/2009 – 12/2010 BRAC
Global Brand Manager, Communications Department
• Was responsible for rolling out the evolved brand identity of BRAC that included a new visual element (logo), renewed vision, mission and values through a structured brand strategy and brand implementation guidelines.
• Was responsible for coordinating the brand development process of BRAC and for building and leading a brand management team which was responsible for coordinating the implementation process thereafter working to ensure compliance across all BRAC entities worldwide.
• Was responsible for identifying and engaging brand strategists and brand development experts, working with them to review and analyze status of the world’s largest development organization’s brand and developing the re-branding work plan in line with requirements of both internal and external audiences.

12/2006 – 12/2008 Market Access Providers Limited
Innovations Manager
• Lead a compact team of strategic with primary objectives to create and implement new ideas in account management, operations, creating and implementing brand experiences, consumer engagement platforms, lifestyle & corporate events & activation, and innovate the universe of marketing from a client and agency side
- Responsible for developing intellectual properties for the individual SBU’s of Market Access & key strategist for client innovations, new business development and competitive pitches
- Handled full client portfolio of banglalink (ORASCOM Telecom Bangladesh), Unilever Bangladesh Limited, Reckitt Benckiser, British American Tobacco Bangladesh, Nestle Bangladesh Ltd., Nokia Emerging Asia Ltd., BRAC Bank, Aarong in terms of brand strategy development
• Recruited as AGM, Service Marketing – the event management wing of Market Access then promoted to create and head the independent ad agency of Market Access as Associate Client Services Director, Carrot Communications
• Major accomplishments: Launch of Nokia and its 1st year of events & activation in Bangladesh; Marketing Conventions of Reckitt Benckiser, Unilever, British American Tobacco Bangladesh; RAB Branding Project; Direct Marketing Campaign for BRAC Bank; banglalink year-end Corporate Campaign, banglalink Post Paid ATL communication (retainer fee based); Aarong (All press conferences, major events, Photo Shoots and ATL campaigns since January 2007): My Aarong Rewards, Mothers Day, 30 year Celebrations, Nakshi Kantha Exhibition, Eid Preview 2008 Fashion Show & Photo Shoot, Taaga Photo Shoot

6/2006 – 12/2006 TBWA \ lemon communications
Account Director, Client Servicing
• Responsible for a new creative agency (local affiliate of TBWA\ and sister concern of Benchmark Bangladesh) in terms of
- full client portfolio of banglalink (ORASCOM Telecom Bangladesh), SIEMENS Bangladesh, BenQ, IDLC/CIDA, MGH Group
- Events & Activation: MAERSK LINE, BMW Xpo 2006

6/2003 – 6/2006 Grey Worldwide
Associate Account Director, Client Servicing
• Handled advertising and communication of major brands/campaigns of British American Tobacco Bangladesh, Bangladesh Center for Communication Programs, Pacific Bangladesh Telecom Limited (CityCell) and several minor clients
• Was responsible for corporate network communication, pitch presentations, new business development, and PR of Grey Worldwide Bangladesh
• Lead all planning and execution of “any-scale” event management and activation as Director – Operations for the independent wing of Grey titled “GO beyond events” since January 2006.
• Began career at Grey Worldwide as Sr. Account Executive and within one year became Account Manager after which, since January 2005 was promoted once again to the Associate Account Director level
• Awarded “Grey Braveheart” (Asia Pacific) for Excellent Service
• Event management portfolio includes –
VVIP Protocol Management of HH Sheikh Nahayan Mabarak Al Nahayan’s visit to inaugurate Bank Alfalah in 2006
Benson & Hedges Ampfest 2005 – 1st of its kind concert with local and international artists in a stadium setting with 50,000 invited spectators
Benson & Hedges Ampart 2005 – painting workshop with Senior Artist Murtaja Baseer & 15 junior artists to create ‘brand essence’ art for use in promotional materials and events
Benson & Hedges Ampassion & Amptitude 2005 2006 –lifestyle events promoting music with direct-mail audiences
Pantene You Got The Look 2004, 2005, 2006 – benchmark beauty pageant for Bangladesh creating a talent pool of youths who now are integrated into the TV media, modeling and event world
Bibi for Aarong Brand Launch 2005
Reckitt Benckiser Marketing Conference 2005
John Player Gold Leaf International Promotion 2004 – brand ambassador reward program where 12 participants were selected from a total of 2500 applicants and taken on board the yacht ‘John Player’ in Pakistan for a maritime experience in line with the brand essence
British American Tobacco Marketing Convention 2006
MAERSK LINE Brand Launch 2005
BMW Auto Show 2005

4/2002 – 6/2003 Mediacom Limited, Square Group
Executive, Strategic Planning & Client Relations
• Individually handled Social Marketing Company (SMC) in collaboration with USAID as major client and its STI/HIV/AIDS Prevention Campaign as core research, planning and implementation campaign in the BCC module
• Started career as copywriter in Creative Department

9/1998 – 12/2003 Alliance Française de Dacca
Instructor (Theatre Dance)
• Instructed “Encore! Modern Dance Workshop
• Gave lessons at Encore! on the creative training of Ballroom dances, modern dance schemes, and improvisation
• Directed and performed periodic dance events

2/2002 – 5/2002 Weekly Holiday
Staff Reporter
• Wrote articles, reviews, and previews for SLATE, the monthly magazine of Holiday
4/2000 – 7/2000 Scholastica (Pvt.) Ltd.
Extra Curricular Activities Teacher
• Taught students theatrical aspects of Drama and Modern Dance
11/1998 – 3/1999 American International School / Dhaka
Jazz Dance Instructor
• Taught AIS/D students, teachers, and parents Ballroom dancing as an After School Activity

Volunteer Experience

12/1998 – 2/1999 Chinnomul Shishu Kishore Shangstha (CSKS),Dhaka
Improvisation Teacher
• Worked in a project aimed to stir the creative sides of street children in CSKS Sadarghat Shelter by dancing with percussion, self-expression, and theatrics


November, 2010 Brand Management and Advertising Trinity Communications Training, Panthapath, Dhaka
• Conducted a full-day session with participants from the creative industry and corporate world on brand management and emerging global advertising practices

September, 2008 Design and Advertising HDCL Training, Gulshan 1, Dhaka
• Conducted a full-day session with participants from the creative industry and corporate world on design functions and global advertising practices
April, 2004 Campaign Development in Social Communiction Bangladesh Center for Communication Programs, Dhaka
• Participated in a seven- day workshop conducted by Johns Hopkins University on the formulation of a social communication campaign
February, 2004 Marketing Excellence Series BRAC Center for Development Management, Rajendrapur
• Participated in a workshop conducted by British American Tobacco Bangladesh on the tobacco marketing scenario

December, 2003 Creative Workshop by Jeff Orr Grey Worldwide, Dhaka
• Participated in a three-day workshop conducted by Jeff Orr, Regional Creative Director, Grey Asia Pacific on creative expressions in advertising
October, 2002 How to Ride the Account Management Motorbike BRAC Center, Dhaka
• Participated in a three-day workshop conducted by Sumit Roy, founder of Univbrands, on account management in advertising
1998-2000 East West University Dhaka, Bangladesh
Bachelor of Business Administration (Marketing)
• Full credit transfer from SAU
1995-1997 Southern Arkansas University AR, USA
Bachelor of Fine Arts (Theatre Dance) and Business Administration
• Achieved core BFA requirement
• Studied Business Administration as a double major
• Earned 100% of university expenses through performances scholarships and on-campus employment

Computer Skills
Adept in Windows & MAC operating systems, all office applications, internet and media applications
Adept in constructing extensive agenda, minutes, reports, strategic proposals, project plans, financial documents for billing, estimation & forecasting, and multimedia & audio visual presentations

Bengali: Written, spoken, and understood as mother tongue
English: Excellent written, spoken, & public presentation skills including reporting and documenation
Hindi: Understood and spoken

Fire Spinning: Founding member of the one & only fire spinning performance group in Bangladesh named “NAUR” and use fire spinning as a platform to communicate positive lifestyle attitudes to youths through interactive events
Love traveling, movies & television, reading, and listening to all genres of music. Also instruct fire spinning workshops on weekends.
Personal Details

Date of Birth: 9th February, 1977
Nationality: Bangladeshi, by birth
Permanent Address: House # 282/KA, Road # 3, Block A, South Paik Para, Mirpur, Dhaka 1216, Bangladesh
Father’s Name: Matiur Rahman Dhaly
Profession: Joint Chief (Ret.), Planning Commission
Government of Bangladesh

Ms. Tamara Abed
Director (Aarong, Ayesha Abed Foundation, BRAC Dairy) BRAC
Phone: + (88) 02 9881265
Relationship: Previous employer and management supervisor at BRAC

Mr. Sandip Rakhit
Chief Operating Officer, Grey Global Group, Vietnam
Phone: + (84) 093 804 5779
Relationship: Previous employer and direct supervisor at Grey Worldwide Bangladesh

Additional references may be furnished upon request
Dated: September, 2012 
Awards and Recognition
Silver - Transform Awards 2010, UK for best rebranding of non-profit BRAC

Best Outdoor Campaign - Commawards Bangladesh Brand Forum 2008, Bangladesh for best outdoor strategy & execution for Aarong (a BRAC enterprise)

Braveheart - Grey Asia Pacific, Grey Global Group 2004/2005 for dedicated account management & service

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