Brent Flink
Graphic Design, Langley British Columbia Canada
 
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Brief Summary
Since 1986 I’ve been an Advertising Art Director, Copywriter and have also been Senior Designer at Nature’s Path; a large CPG Food Company. I’ve learned how to solve complicated marketing problems on budget and on strategy. My creative work includes advertising in print, online and television, as well as packaging, social media, corporate video, trade events and loads more.
Clients
7-11 Food Stores
ABC Television
BC College of Deltal Surgeons
BC Lottery Corporation
BC Ministry of Health
BC Tourism
Carolyn Arends
CBC Television
City University of Seattle
Beaver Buzz Energy Drink
Fraser Health Authority
Hallmark Films
InnoFoods
Megapro Tools
Nature’s Path Foods
Nickelodeon Films
Pacific Blue Cross
Que Pasa Mexican Foods
Telus
Terasen Gas
Whitewater Recording
Professional Experience
I help companies position themselves for SUCCESS. Then create branding, advertising, and marketing materials that tell their stories and set them apart. Sound like something you need?

DOES ANY OF THIS SOUND FAMILIAR? WE SHOULD TALK...

► You consider yourself a market leader but retailers & customers think of you as second-rate.
► Whenever launch a new SKU, retailers want to put it in place of one they were buying before.
► Customers confuse your brand with another one. (Or worse yet, ignore you completely).

I CAN HELP.

As Sr Designer with Nature’s Path Foods, my work* helped them experience a 700% INCREASE IN SALES! (about $50M to well over $350M)

With a potential Costco deal in the works, InnoFoods hired me to improve their brand and packaging. A few months after the relaunch, their Coconut Love product is selling briskly in Costco Canada, Costco USA, Costco Australia and dozens of other Canadian retailers!

Beaver Buzz Energy Drink hired me to help with their packaging and branding also. Within six months, the brand achieved nationwide distribution and continues to grow today!

Are you ready for YOUR food company to experience this sort of growth? Then please reach out. I'd love to help! Expertise in food packaging and marketing is just a click away!

Visit www.flink.ca for info and subscribe to my newsletter for monthly design and branding tips.

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“…he touched on nearly every graphics project here, including packaging, sales collateral, print ads, social media, and video. Brent brings a wealth of expertise…”



Arran Stephens,
CEO, Nature’s Path Foods


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Specialties: graphic design, copy, branding, food packaging, b2b advertising, print advertising, print production, music packaging, promotions, social media, small business marketing

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** Obviously, sales successes cited can’t be exclusively attributed to MY work. Other smart people did their part as well. :)

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Senior Designer
Nature's Path Foods
Apr 2008 – Jul 2015
Richmond, BC

• Brand development and guidelines for Nature's Path, EnviroKidz and Que Pasa brands as well as creation of internally branded programs like Compassion into Action and Gardens for Good
• Social media ad content and creative for all three brands across various social media channels.
• Wrote, directed and edited various video projects for internal and trade use
• Developed copy and design for both US and Canadian consumer and trade advertising
• Developed promotional programs to support national sales initiatives
• Created sales and promotional materials to support both US and Canadian sales teams
• Developed creative for US and Canadian trade and consumer events
• Created a wide variety of promotional materials for various brands and product launches
• Developed identity and promotional materials to support the California Right to Know GMO labelling initiative
• Developed support materials for the Nature's Path supported documentary "GMO OMG" by Jeremy Seifert

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Creative Director
Indivisual Design Inc.
Mar 1990 – 2008
Surrey, BC

Indivisual Design Inc. was an earlier iteration of my graphic design consultancy.

A few career highlights include:

• Designing a book for a self-published author that helped her land a spot on Oprah
• Branding and packaging for Beaver Buzz Energy Drink
• Award-winning TV Commercials for the BC Ministry of Health
• National print and TV Campaign for End of The Roll Flooring
• TV Campaigns for CGAs of BC
• Direct Mail and TV Commercials for CBC TV News Program, “Broadcast One”
• TV and Promotional Print for Toyo Tires
• Energy Saving Progarm Direct Mail for Terasen Gas

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Art Director / Designer
DDB Canada
Apr 1991 – Apr 1992
Vancouver, Canada

• Successfully designed and implemented the new “Checkout Channel” on Rogers cable.
• Canada 125 Logo selected for consideration by Canada 125 committee.
• Creative development for a national TV campaign for “Canadian Unity”

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Art Director / Designer
Gough & Company Advertising
Feb 1990 – Oct 1990
Melbourne, Australia

• New business development
• Creative strategy preparation, creative development and client presentations.
•• Developed and produced national TV Creative for 7-11 Australia
•• Developed creative print & collateral for Kellogg’s, Mars, & Unilever Brands

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Art Director / Designer
BBDO Canada (Baker Lovick)
Apr 1986 – Apr 1989
Vancouver, Canada

• Successful acquisition of $500k in new business
• Art Direction and concept development for TV campaigns for BC Tel Long Distance (Telus)
• Art Direction and concept development for TV campaigns for BC Lottery Corporation
• Developed new branding for local Vancouver radio station, Kick 1040FM
• Promotional materials creative for A&W Restaurants
• Helped develop brand guidelines for BC Hydro's Power Smart program 
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