Debra Wade Carney
415-235-4999
[email protected]Objective:
To work in a creative atmosphere as a copywriter where I can write, brainstorm, strategize, pow-wow and do whatever it takes to get the most creative and effective results that stay true to the brand.
Experience:
Freelance Writer: Williams-Sonoma- 1/12- Present
Freelance Copywriter: Hoffman Lewis Advertising- 10/11-11/11
Clients: San Jose Airport, Toyota, Hoffman Lewis in-house assignments; Media: TV, Print, OOH, Social, Digital
Consultant- Branding/Marketing- 2011
Worked with Chef Amy Fothergill who's launching a gluten-free cookbook and needed advice on how to brand and market herself better in the cooking world.
Owner- The MomMe Company-2001-2005
Ran a company designing a unique line of infant accessories. I sourced all the fabrics and materials, oversaw pattern and sample productions, sole marketer, created logo and brand identity, oversaw website production, shot photography and sold merchandise.
Copywriter: Foote, Cone & Belding Advertising, SF- 1/98- 12/00:
Clients: Amazon.com , AT&T Wireless, Fox Sports News , KIBU.com, Dockers, Compaq, Intuit, Pillsbury. Media: Print, Radio, TV, Outdoor, Web, Guerilla Marketing and Direct Mail.
Academy of Art University, SF- Advertising Teaching Staff -1998-1999
Mom-Hiatus Activities:
Redesigned, wrote and published a local newsletter for over 500 members and managed teams of people on various volunteer committees for two years.
Wrote and helped design a line of unpublished children’s books.
Taught preschool for one year at Ring Mountain Day School in Tiburon, CA.
Created and ran the development of a safe traffic management program at the local public school. Wrote, produced and narrated an instructional video.
Education:
2006-2007: College of Marin- Early Childhood Education Program
7/96-10/97: The Creative Circus- Post-graduate Advertising School, Atlanta, GA, Copywriting
7/95- 7/96: Portfolio Center- Post-graduate Advertising School, Atlanta, GA, Copywriting
7/91- 5/95: University of Florida; BS in Advertising, Minor in Sociology GO GATORS!!!!
