A lifetime of passion for design and user experience, and over 23 years of professional experience. I have worked for big ad agencies both as a Creative Director and a Senior Designer/Art Director, and now use all my expertise to create long lasting relationships on Elance. My focus is on delivering HIGH QUALITY PROJECTS, always aiming beyond clients expectations.

- 23+ years experience
- Top ten ranking on Elance since 2008
- Over 580 successfully delivered projects / 940+ milestones completed
- 99% recommended
- Personal involvement - no subcontracting whatsoever.

** High quality design created with the right concept and the user in mind **
 

PROFILE
Award-Winning Design – extensive experience on interactive design and digital art. Developed brand and corporate identities, web sites, hotsites, advertisements, high tech, trends, TV and fashion industries among many others, having faced many different technical challenges.
15+ years as Creative Director and Senior Designer for different agencies and companies, and now as an agency owner, I am deeply committed to honesty and transparency in all aspects of professional relationships. Extremely concerned about politeness as a way to freely walk trough different cultures and habits, respecting each one´s individualities.
My professional experience allows me to understand the project concepts and goals faster, focusing on having precise informations to work on. Technical experience allows me blend in easily on ongoing projects, or creative suggestions based on available team-force and skills.


OBJECTIVE
Actually I´m looking for freelance design jobs, where I can express my creativity and intense passion for design, delivering a very high standard design level. I charge per-project-basis, once nobody would believe how many hours I spend on a project, searching for the exact layout to each client. It´s my personal work directive as I´m only satisfied when my client is.

CAREER DEVELOPMENT
• Artplan Advertising – Internet Division - www.artplan.com.br
From 1994 to 1995
Illustration Internship
From 1995 to 1997
Art Director
- Creation of one of the first corporate websites and development of interactive ads campains in Brazil for companies such as Petrobras, Bradesco Seguros, Barrashopping, Multiplan and others.

• Globo TV Network. - www.redeglobo.com.br
From 1997 to 2002
Internet Creative Director
- Creative Teams management (designers, programmers and journalists) and development of several websites for TV Globo spectrum such as soap operas, TV shows, comedy shows, special new year’s TV shows, sports, jornalism, institutional affairs among others.
- Also developed celebrities webpages. Premier production and TV production at TV Globo Studios – ProJac.

• Hoteldesconto Ltd.: Group Rooms.com - www.hoteldesconto.com.br
From 2002 to 2004
Creative Director, Marketing and Sales
- Creative, Marketing and Sales Team managment (about 102 pax).
- Ads campaigns for internet development;
- Marketing and promotion; production of stands in business fairs, meetings and workshops;
- Spokesperson;
- Website and search tools development; call center general management, business companie’s plans, trends and sales statistics management; third parties and foreign business investment manager.

• HóspedeVIP Ltd. - www.hospedevip.com.br
From 2004 to 2006.
- Founder and Partner;
- Responsible for planning and development of the book reservation system tool and online hotels reservation;
- Web marketing and traffic improvement strategies development.

• Simples Estudio. - www.simplesestudio.com.br
From 2006 to 2008
- Founder and Partner;
- Working as Creative Director and Interactive designer for many of Brazil´s biggest brands.

Freelance Interactive Designer & Digital Artist. - http://www.krop.com/danielrothier
• Today
- Always aiming to deliver very high standard design.
- 100% Detail-oriented
- Commitment do deadlines, having a complete understanding of it´s importance to everyone and as key factor to keep clients fully satisfied, building up a long term relationship.

EDUCATION
• The British School - Rio de Janeiro/RJ
From 1978 to 1991
• Pitágoras High School - Porto Velho/RO
From 1991 to 1994
• UFRJ – Federal University of Rio de Janeiro

Graduation: Industrial Design / Visual Programming
From 1994 to 1999 – Federal University of Fine Arts.

Comtemporary Art History
From 1999 to 2007 – Parque Lage School of Art


LANGUAGE SKILLS
Proficiency in English. Written and spoken.
Spanish understood.

PROFESSIONAL MEMBERSHIPS
• President and Co-Founder of PROMIT – Brazilian Association of Professional of Interactive Medias
Year: 1999
• Jury Member of The Ibest Awards – “The Oscar of Brazilian Internet”
From 1998 to 2001
Category: Design

 

Short-list on Cannes Lions International Advertising Festival - Piece: Banner Rich Media to OFF - Agency: Giovanni/FCB

Ibest “The Oscar of Brazilian Internet” – Best TV Website - People’s Choice - 1999 and 2000