AWARD-WINNING CREATIVE PROFESSIONAL I am an award-winning designer who specializes in brand strategy and marketing solutions as well as web content and services. I have experience on both the customer and the supplier sides of a wide variety of businesses, products and industries which provides me with a wide range of management and creative experiences in Consumer Packaged Goods (CPG), specialty foods, healthcare products and services, and industrial equipment technologies and manufacturing. Strengths include the ideation and management of marketing and design communications, branding, brand identity, and package design.
REPRESENTATIVE CLIENTS Alfred University American Spoon Foods Ashland Oil Company Cincinnati Bell Columbia University Copeland Corporation Crown Corporation Dayco Corporation Dayton Power and Light Company Designworks Dimco-Gray Company Fisk University Flagship Financial Google GTE Harcourt Brace Hasbro Hillenbrand Industries Howard University Houghton Mifflin Huffy Corporation Lexis/Nexis Marriott Catering Services Mead Corporation Miami Valley Hospital Midmark Corporation Mitchell Graphics NCR Ponderosa Reynolds+Reynolds Ritter Medical Products Seiko Mead Company Society Bank Square D Standard Register United States Merchant Marine Academy Wagons-Lits Travel Williams-Sonoma
HANDS-ON CREATIVE PROFESSIONAL I'm a hands-on creative with experience on both the customer and the supplier sides of a wide variety of businesses, products and industries. These positions have provided a wide range management and creative experience in Consumer Packaged Goods (CPG), specialty food, healthcare products and services, and industrial equipment. Strengths include the ideation and management of marketing and design communications, branding, brand identity, copy and technical writing, and package design.
EDUCATION PRATT INSTITUTE, New York, New York. Continuing Education, Computer Graphics WAYNE STATE UNIVERSITY, Detroit, Michigan. Graduate Studies, Advertising Design ALMA COLLEGE, Alma, Michigan. B.A., Fine Arts and English, Minor in Education
SOFTWARE PROFICIENCY MACINTOSH: all major and most minor, including the current, Microsoft Office, Adobe CS Design & Web Suites, Quark
WINDOWS XP: Acrobat, Adobe CS Design Suite, Microsoft Access, Excel, Office and Word, QuickBooks
EMPLOYMENT HISTORY FREELANCE, Alanson, Michigan | Dayton, Ohio. Graphic design, art direction, creative direction, copywriting, 2012-Present, 2008-2010, 1993-1999.
MITCHELL GRAPHICS, Petoskey, Michigan. A mid-size commercial and digital printer, and premier postcard marketing company with national accounts. My key responsibilities were: marketing and advertising design and management including writing, budgeting and executing the company’s marketing plan, copy and content development for web, digital and print, design and overflow preflight production. Brand Advertising and Marketing Coordinator, 2010-2012.
OLDE WORLD CABINETRY, St. Petersburg, Florida. A high-end custom kitchen and bath design firm with customers in the Bahamas and Canada as well as the United States. My key responsibilities were: brand identity and development, marketing and advertising design, copy and content development for web, digital and print promotions and communications. Manager, Advertising and Marketing Communications, 2006-2008.
AMERICAN SPOON FOODS, INC., Petoskey, Michigan. A preeminent specialty food manufacturer that specializes in dried fruits, and preserved and frozen fruit products from the northern fruit lands of Michigan. Key responsibilities encompassed the entire creative, branding and communications materials and activities of the company including budgeting and meeting the legal labeling standards of the MDA and FDA. Brand Communications Manager, 2001-2006. Art Director, 1999-2001.
TEACHING EXPERIENCE UNIVERSITY OF DAYTON, Dayton, Ohio. Adjunct Instructor, Graphic Design Program
EMPLOYMENT ACTIVITIES & RESPONSIBILITIES MANAGEMENT & ADMINISTRATION • Managed internal and external creative assets as well as cross-functional agency partners on a global basis for multinational clients in food, travel and digital products industries • Managed in-house creative, production and support functions with up to 10 direct reports as well as freelance resources • Ideated, created and lead copy, content and design initiatives based on both short- and long-term strategies • Managed accounts including fiscal planning, client services, budget estimating and controls, billing, project management and resource scheduling • Designed, budgeted and implemented computer graphics capabilities for agencies, corporations and institutions • Wrote, budgeted, and successfully pitched proposals and annual marketing plans to upper-level management of new as well as existing clients
ART DIRECTION & DESIGN • Art directed studio and location photography • Designed innovative consumer packaging and labeling for preeminent specialty food products company and their national private-label partners • Designed and art directed the complete spectrum of consumer and trade communication materials full range of clients and industries • Designed, logos, trademarks, and brand identity systems for CPG, services and durable goods • Designed trade show booths as well as retail space for new and existing specialty food stores and café
CREATIVE DIRECTION & WRITING • Conceptualized, wrote and managed creative projects for full-service advertising agency, financial public relations firm, nationally affiliated marketing communications firm, and premier specialty food company • Developed and wrote copy and content for agency and small business websites • Initiated copy and creative content in B2B, B2C, trade and consumer advertising, direct mail, collateral materials, corporate and marketing communications, multimedia presentations and technical publications • Wrote, directed and produced consumer radio commercials, multimedia and corporate presentations
MARKETING ACTIVITIES • Extensive experience in corporate, retail, product, service and technology branding, naming and positioning • Conducted market analysis for products and name recognition for companies in business, consumer, financial, food, industrial and medical sectors
PUBLIC RELATIONS ACTIVITIES • Managed new product, service and technology introductions, and production of associated materials • Produced and managed multimedia annual meeting presentations • Directed teams and activities supporting crisis management situations in energy generating, specialty food and color-reproduction product industries • Ideated and initiated pubic relations activities and opportunities in collaboration with internal and external senior management, legal, marketing and communications departments as well as cross-functional partners and agencies • Managed agency public relations and service support personnel responsible for day-to-day client support and media relations activities
PROFESSIONAL RECOGNITION & AWARDS Aldus Corporation, Aldus PageMaker Design Competition Art Directors Club Annual Art Direction Magazine, Creativity Annual Communication Arts Magazine, Design Annual Dayton Advertising Club; Merit, Excellence and Hermes Awards How Magazine, Computer Design Awards National Composition Association, Typographic Excellence Award Paper Sources International, Award of Excellence Print Magazine, Computer Art and Design Annual Print Magazine, Print Regional Design Annual Type Directors Club Annual Typographers International Association, Award of Excellence
PUBLICATIONS Ceramics Monthly, “Wet Firing”, December, 1974 Communication Arts Magazine, “Trademarks”, May/June, 1982 Cookman, Brian, “Basic Desktop Design and Layout.” Cincinnati, Ohio: North Light Books, 1989 Heller, Steven and Seymour Chwast, “Sourcebook of Visual Ideas.” New York: Van Nostrand Reinhold, 1989 March, Marion, “Creative Typography,” Cincinnati, Ohio: North Light Books, 1988 Public School, “Design: Paper, A Seductive Collection of Alluring Paper Designs.” Minneapolis, Minnesota: Rockport Publishers, 2012 Swann, Alan, “Creating Dynamic Roughs.” Cincinnati, Ohio: North Light Books, 1989 Swann, Alan, “How to Understand and Use Grids.” Cincinnati, Ohio: North Light Books, 1989
GRANTS Michigan Council for the Arts, Wet Firing Pottery, 1973
SELECT EXHIBITIONS Adrian College Invitational, Adrian, Michigan American Painters in Paris, Palais de Congres, Paris, France “Friends”, Central Michigan University, Mt. Pleasant, Michigan
COLLECTIONS Represented in private and institutional collections in the United State, England, France, Switzerland and Taiwan