With over 10 years in the design and branding industry, I have worked for clients the likes of NBA and NFL to luxury brands like L'Oreal, Robert Allen and others in the fashion world. Creating the entire brand has included logo design to inshore displays, but the projects were not limited to to print, with magazine layout, but as moved online to web and ebooks.
I have consistently shown my skills in art directing, even in the most stressful of times. Clients’ deadlines and satisfaction are always my utmost priority. Having worked in New York City, I have gained experience with big brands
I look forward to the opportunity of sitting down with you to discuss my work.
2011 - present Tucker Company Worldwide New Jersey Brand Consultant Contracted to lead design and branding of new start up that was struggling to get noticed in the new but already crowded market of organic pest control. Duties include maintaining the brand image, directing a web designer and creating brand guidelines, not excluding materials for print collateral and label design.
2010 - present Pure Pest Management Boston Art Director/Brand Director Contracted to lead design and branding of new start up that was struggling to get noticed in the new but already crowded market of organic pest control. Duties include maintaining the brand image, directing a web designer and creating brand guidelines, not excluding materials for print collateral and label design.
2008 - present Bottle Rocket Marketing NYC/Boston Art Director/Designer Tackled all elements of promotion design for NBC’s coverage of the Beijing and Vancouver Olympics, ranging from email newsletters, point-of-sale, magazine advertisements and environmental graphics to website design. Other clients have included GE, TNT, SyFy and the BRAVO Network.
2011 La Miu lingerie Beijing, China Brand Consultant Invited to Beijing to help create and launch La Miu’s first sub brand of underwear aimed at the college-aged market. Aided in designing and branding the launch website as well as marketing materials, including video spots for a viral marketing push.
2008 - 2011 Innovino, Inc. NYC Creative Director Develop and construct entire wine brands for private wine labels destined for large scale distribution. Work includes designing and creating the labels as well as promotional support materials, including in-store displays, posters and other accessories.
2002 - 2011 Holiday Inn of Naples Naples, FL Online Designer/Marketing The use of various design elements, from web design and email newsletters to various print initiatives, led to a direct increase in reservations at this hotel. The Holiday Inn of Naples consistently earns the mark of one of South Florida’s top hotels in its class.
2010 Timberland Boston/New Hampshire Contract Print & Web Art Director Contracted to lead design and layout of an internal corporate promotional event headed by the CMO. My commitment was extended to helping the interactive department complete necessary design and branding decisions prior to launching the new global site.
2006 - 2007 Flight Design NYC Art Director/Graphic Design Created a wide range of promotional materials for clients including Reebok, National Basketball Association, Robert Allen and Diageo. Design elements included a holiday promotional magazine and matching website for Diageo, identity design system for Red Model Management, fabric swatch book for Robert Allen and direct mailers for Dassault Falcon.
2005 L’Oreal NYC Contract Designer Projects ranged from hair product packaging to rebranding of the Vavoom product line.
2001 - 2004 Classic Wine Imports Boston Graphic Design Designed point-of-sale for the represented wine portfolio, ranging from small “shelf-talkers” to large format in-store displays. Duties also included creating custom wine labels and restaurant menus.
1997 - 2001 Colby-Sawyer College New London, NH BFA Graphic Design Program
2001 American University of Paris Paris, France Photography and Art History