Deborah Defranco
Art Direction, United States
 
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Contact details
Monmouth Beach
NJ
Tel: 732 859-3637
Brief Summary
DEBORAH DE FRANCO
732.859.3637 artpulse@comcast.net
www.creativehotlist.com/d-defranco
www.linkedin.com/in/defranco

CAREER SUMMARY
Over 15 years as an award-winning, respected and self-driven Art + Creative Director, in both agency and client-side. Extensive experience in communicating business objectives into effective, visually intelligent design from conception through pre-press production. The details of my experience include: brand and identity development, presentations, events, book series, brochures, Website (art+direction), custom publishing, media kit and advertising collateral. I am seeking a full-time position within a friendly company that is committed to its people and to creative distinction.

EXPERIENCE
CREATIVE DIRECTOR
07. 2008 / 05.2009
BSYA (Branding) Holmdel, NJ
Summit International Award Winner 2008 / Created in-house creative department; hardware and software
purchases, created stock and photo library and current trends in printing / delivered vendors with established relationships, talent, and art / designed relaunch of internal brand including website and promotional materials / pitched and won $200,000 in new accounts and increased revenue by revitalizing existing brands / hands-on, business-driven brand development, production, print purchasing, press-checks, project-management including budgeting and
coordinating / multiphase projects include: identity, standards, advertising campaigns, exhibit/event, email, web and
brand/marketing collateral across all media

ART DIRECTOR
2005 / 2008
FROMMER'S (John Wiley & Sons) Hoboken, NJ
Created production procedures thus streamlining manufacturing and presentation time; lessen redundant layout reconstruction and reduce errors substantially and increase quality and unity across the Frommer’s brand; developed, produced and maintained status report for over 300 products per year; one-offs / hands-on color correction /
management of photo editor and off-site production staff

ART DIRECTOR
2000 / 2005
SOURCEMEDIA (Formerly Thomson Financial) New York City, NY
Folio Award Winner 2006 / Designed and deployed new logo design and
identity products / contributed to outstanding relationships with internal clients through leadership role in creative
development / assessed and trafficked workflow; trained full-time Assistant Art Directors and freelance staff on procedures and design / provided excellent assessment of both indistinct and established goals / concepted
and produced innovative design of identity and brand development; brochure conceptualization and ad/collateral design; direct mail design; Website and email; custom publishing projects; media and sales kits / increased resources
for department; delivered innovative printing and finishing techniques / high-visibility client servicing


LEAD DESIGNER
1997 / 1999
GANNETT PUBLISHING Neptune, NJ

ART DIRECTOR
1997 / 1997
JMJ (CATALOG) New York City, NY

EDUCATION
BFA VISUAL ARTS RUTGERS UNIVERSITY, Mason Gross School of the Arts, New Brunswick, NJ
Ranked #1 in class-achieved Highest Scholastic Honors
Additional matriculated Master-Level classes
Recipient of: Carolyn Wagensellar Fine Arts award, Liquitex Award in Art

SKILLS
Independent and proficient in: (CS4) InDesign / Photoshop / Illustrator / Quark / Acrobat / PowerPoint / Prepress / Mac-fluent / Color Correction / Intensive Retouching and Digital Compositing
Clients
Diebold
NCR
Adobe
Microsoft
Visa
Philips Lighting
All Frommer’s lines
L’oreal
ROC
American Banker
U.S. Banker
Bank Technology News
Johnson & Johnson
Rutgers University
NRS
iCIMS
Horizon Lines Inc.
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