Currently, I’m a marketing manager at Apple for the HR Communications team. My job is to develop strategies to communicate the Wellness programs to our employees. I straddle various functions including marketing, creative, project management, web UX, tech, and video. The process is collaborative and I do a lot of heavy lifting to get us off on the right foot. I research, interview, and immerse myself in the situation to help design a complete experience.
Summary I’m always early. I have notebooks filled with lists, doodles, and ideas. I still use pencils. I load the dishwasher in a precise manner to efficiently unload it. And I really hate how the conditioner always runs out before the shampoo.
Experience Marketing Manager Apple Inc. March 2008 – Present (3 years 4 months) I develop global marketing campaigns and communication strategies for the Apple Wellness team. I direct and influence creative development, collaboratively design solutions, and improve the user experience. - Develop annual marketing strategy for HR and Wellness - Develop and drive user engagement programs with global scope - Liaise with PR, Legal, Retail, international partners, external vendors, HR business groups, creative, web, video, and tech teams - Forecast and manage budget - Manage work flows, approvals, schedules, and budgets - Ensure a consistent brand image through all online marketing materials and messaging
Associate Producer Gap Inc. October 2006 – March 2008 (1 year 6 months) Retail is fast paced and reactive. You have to turn on a dime to ensure the marketing is doing it’s job and driving business. I was the gal who made everyone hold hands and play nice. As a member of the online production team for BananaRepublic.com, I worked with marketing, creative, merchandising, planning, tech, third party vendors, and our sister brands to drive regular website updates and email campaigns. - Manage seasonal website content refreshes, weekly email campaigns, and direct mail - Coordinate activities among cross-functional, cross-branded teams and external vendors - Support marketing team and analyze email metrics
Producer Lightborne, Inc. March 2005 – October 2006 (1 year 8 months) With a staff of freaks, geeks, graffiti artists, and musicians, this design-driven company inspired me everyday. I produced motion design, animation, and live action. Everything from commercials, event visuals, web content, POP, and music videos. I led a wide range of clients through the process keeping my eye on the budget and timeline while creating relationships of trust and creative cooperation. When I wasn’t busy making videos, I was busy prospecting new business. And when I wasn’t doing that, you'd find me on the roof with the boys and a sling shot sprinkling the roof tops of downtown with leftover food scraps from the back of the fridge. - Drove the development of motion design, animation, and live action video - Managed creative production teams, work flows, presentations, approvals, schedules, and budgets - Led partnerships with clients such as Atlantic Records, MTV, and ECCO - Prospected new business with record labels and artists
Education Ball State University BA, Journalism 1997 – 2001