Professional Experience
• SUMMARY •
A talented creative and branding strategist with 12 years of experience covering advertising, communications, projects management, Motion Graphics and graphic design.
• Global communication and management of teams and projects
• Leading consultancy assignments
• Strength in making proposals and giving advice
• Strategic recommendations, definition of budgets, planning
• Contribution to business development
• Securing commercial relationships and clientele satisfaction
• Analysis and management of institutional budget and deployment of projects
• Good working knowledge of French markets/French Design touch
Architecture | Interior design | Luxury | Clothing | Publishing | Media | Advertising| Public Relations | Marketing Service
• CURRENTLY •
Currently looking for a job in Advertising agencies, or in a large group (Communications in-house).
Where it’s important to manage and enhance branding communications. I am a talented multi-skilled creative, so you may need me to create a new advertising campaign, to refurbish and boost your image, to help you to start a business project… 12 years of experience will bring you my proven creativity and my experience in any printed support of communications (magazine, brochure, poster, banner….). I’m also a specialist of new printed material and new web technologies (mobile branding, blogging…).
As a consultant , I may also work on your projects at distance or in-house for a predefined time.
• WHAT I WANT •
>• Inject new and FRESH ideas in branding strategy;
>• Manage all communication projects / advertising initiatives with outside Media, Agencies and Suppliers;
>• Lead and build a team of multi-faceted creatives with diverse interest in latest trends
>• Share ideas with management and be entrusted with the development and full responsibility of the team
>• Industry:
Architecture/Interior design/Luxury/Clothing/Publishing/Media/Advertising/Public Relations/Marketing Services
• WORK HISTORY •
🔘 CD/AD FREELANCE
Sep 2007 – Present • Freelance – Creative Direction – Artistic Direction
Corporate Branding
Communications
Graphics
Motion Video
Business development
Photos
Creative resource
Publishing
🔘 AEDAS
HONG KONG • Sep 2006 – Jun 2007 • Artistic Director •
4th architecture company in the world, (source: BD World Architecture) AEDAS is well known for its cutting edge designs in a diverse range of markets sectors including civic, commercial, education, healthcare, hotel, integrated casino & resort, residential, retail, museum, pharmaceuticals and transport. AEDAS now employs over 1,700 highly qualified architectural staff in 25 offices across 4 continents including Europe, Asia, North & South America.
Reported to the Chairman; responsible for a team of 1 design manager and 3 designers in Hong Kong office.
My mission was to transform the Graphics Team into a business unit with a target to become an advertising agency/branding consultant as a company of Aedas. Synergy was created through proposing concepts on brand creation, marketing and communications to international clients of Aedas as well as to other external clients. Clients worked with included international banks, hotels, property developers, and charitable organizations.
Prior to becoming a business unit, the Graphics Team under my supervision was in charge of all communication supports of the Hong Kong Headquarters. The team worked closely with the architects and Communications on sponsored and international events and exhibitions in Asia, Europe and the Middle East.
I attracted important clients in Real Estates in India, Dubai, China and Hong Kong. The first quotations was for an amount of HK$900,000.
🔘 MAJESTIC
HONG KONG - Apr 2006 – Jun 2006 • Artistic Director •
Majestic Furniture & Interior Design Limited targets on Hong Kong and Canton province. They target not only the residential customers, but also commercial customers, such as retail shops and offices. As used to perform professional technology, Majestic were producing showflats and providing furniture packages as joint promotion with over 80% of Hong Kong main property developers.
Reported to the CEO; responsible of a staff of 8 designers.
To manage the Design Department of eight staff in interior design and graphic design;
To oversee the design for the company, the setup of its showrooms, and the show flats of the land developers;
To develop an international image for the group of companies;
To manage all the marketing projects, development of the websites, events such as exhibitions, marketing promotion through any media (newspaper, magazine, commercials etc.)
🔘 CONTAINERS DU MONDE (ASF)
France • Jun 2004 – Aug 2004 • Communications Director •
Exotic furnish chain with 25 branded stores and approximately 1,000 employees all over France. Sold products include furnishing from Asia, Africa and Indonesia.
Reported to the CEO.
In charge of internal / external communications of the group;
To develop a strategy of communication for the 25 branded stores;
Made recommendations on shop interior decoration/design and organized shop openings.
🔘 TRAFIC TEAM
France • Dec 2002 – Mar 2004 • Artistic Director •
An advertising agency based in the south of France with an annual turnover between 5M – 10M Euros. Clients were from all sectors including cosmetics, services, governmental institutions, trade institutions, farm produce and wine growing industry.
Reported to the CEO.
Reason for leaving: Company went bankrupt because clients failed to pay.
Since my appointment, I gained loyalty from several accounts and secured new accounts in various sectors. Accounts included Mairie de La Brède, Group Panther (International Brand), Institut Arnaud, Jean-Claude Biguine, Cottage, Bonzaï Hotels, Kargo-Brico-Lots (1-2M euros budget/year), Sitoflor, Wynn’s, B3e, Alliance Bordeaux…
🔘 DUM DUM
France • Aug 1998 – Nov 2002 • CEO, Creative Director •
An advertising and web design agency created by myself and was highly complimented on its quality of care and individuality by the craftsmen, SMEs and Large Accounts.
The Internet creation sites benefited from media coverage, thanks to our “upmarket” positioning. As a result we proceeded to the TV channel M6 Bordeaux and received a feature/an article in the daily “Sud-Ouest” in Bordeaux.
Our site was nominated for Publissimes 2000 (a competition organized locally by ESC “Ecole Supérieure de Commerce” of BORDEAUX to reward the best advertising companies in all media categories), and we had more than 20,000 connections within the first month of existence. We also had an excellent review on www.Praktica.net; where it was the site of the week.
Between 700,000-900,000 Euros of revenue was generated during the fourth year of operation.
Permanent staff of 2 associates + freelance staff for occasional projects.
Reason for termination: Incredible amount of taxes in France
Accounts secured included institutional, B2B, law firms, professional guides/reviews, cosmetics-beauty-fashion international companies and other corporations. Because of our creativity, we gained loyalty of companies such as subsidiaries of IBM and Mediamétrie (the biggest company in audience rating-Paris Inter-professional audience measurement and survey company].
____________________________
• SKILLS •
🔘 SOFTWARES
Remember, softwares are just tools… Important is creativity…
Macintosh and/or Windows +++++
QuarkXPress +++++
InDesign +++++
Illustrator ++++
Photoshop +++++
Final Cut Pro +++
Motion ++++
Office (Word, Excel…) ++++
Internet (blogs…) ++++
After Effects +++
Acrobat Pro +++++
🔘 LANGUAGES
French: mother tongue +++++
English: yes, with French accent ; ) ++++
Spanish: si ++
